What factors affect Amazon Ranking & SEO?

Amazon’s algorithm is secret and a mystery to most sellers. Nobody knows for sure exactly how to rank to the top of page 1 – but if you follow these simple guidelines you will definitely boost your rank higher.

A higher rank means more profits. In this article we cover our top secrets of Amazon SEO. 

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Why an Amazon product might flop & what you should do if it does?

You might have spent weeks researching a great idea, months waiting for your product to be manufactured. It finally arrives in Amazon – but even after weeks – sales seem to be really slow.

The thing to understand is that sometimes products take a few months to take off – and sometimes no matter what you do – it might never take off. 

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How To Brand Your Amazon FBA Product: Logo Types

Branding your product is super important. What is the difference between a $500 Gucci T-Shirt and a $5 Walmart T-Shirt? The material is mostly the same – the main thing that differentiates the two products is the BRAND behind the product.

For your Amazon products you should be thinking long term and make products that customers want to recommend to their friends and buy more of. 

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Amazon FBA Business Reports

Amazon has a maze of business reports. CashCowPro simplifies and expands on the Amazon reports to give you a better insight into how your Amazon products are actually doing.

In this article we cover the main 7 Amazon reports you need to pay attention to as a seller.

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Amazon FBA Product Maths: Understanding Your Business

As with any business, you have to know your numbers in order to understand your performance and make improvements.

In this article we cover the most important numbers you need to check for your Amazon product especially before even launching it. 

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How to Quality Control Your Product For Amazon FBA

Winning on Amazon over the long term is about providing the most value for the lowest cost possible. Amazon’s ranking algorithm promotes products with high review ratings and good feedback. You can’t just sell a product and hope to win. It has to be better quality then the customer is expecting to receive in order to get reviews and rank over the long term.

Good products get more good reviews leading to more sales and even more reviews. It is a positive cycle. 

So how do you make sure you produce a good quality product? 

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How to Increase Sessions & Page Views On Amazon FBA

The more people that see your product, the more you will sell. On Amazon the number of page views your product gets is called “Sessions”. Below we will cover the best way to get more people looking at your product page.

If your conversion rate is 10% and you double your page views from 1000 views a month to 2000 a month, you will go from selling 100 units a month to 200.  

Tip 1 Markets 

If you only have 100 sessions a month, even if you convert 100% that’s only 100 sales. So boosting sessions is one of the fastest and easiest ways to boost net profit and unit sales.

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Top Copywriting Tips for Amazon FBA

When a client lands on your product page – the images and text is what convinces them to buy your product. It is essential to convey the value of the product. In this article we cover the top 7 tips on copywriting for Amazon

Tip 1 Don’t be Too Technical

People want to know the benefits of the product for them.

Have you ever bought a pair of socks because they were 9 mm thick or did you buy them because the packaging told you that they were extra warm?

Try to turn all your major features into day-to-day benefits for your customers. Use language that anyone can understand. 

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How to Sell on Amazon FBA: Writing a Great Description

Descriptions form a key part of your Amazon product listing page. In this article we are going to cover the top 7 tips for writing a great Amazon product description.

Tip 1 Use The Space

The description lets you go into more detail about your product. You can use 1000 or more characters here and fully describe every feature. Not everyone will read your description, but you can be sure that if an interested customer is reading it they’ll want to know more about your product.

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How To Improve Your Product Performance & Profits

In this article we are going to cover some of the main ways in which you can improve your overall Amazon performance for a specific product. 

Amazon uses many factors in its ranking algorithm, including the amount of refunds, so by applying these techniques you will not only perform better, make more profit, but your rank should also improve over time. 

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