How to grow your sales with social media

Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.

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What else did your customers buy?

The ‘also bought’ and ‘customers who viewed this item also viewed’ box on Amazon and the ‘frequently bought together’ box on your product pages contain useful information for customers – but also, useful information for you as an FBA seller.

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Higher conversion rates boost your search ranking

Amazon’s search engine includes quite a number of different inputs. For instance, it includes your sales velocity and your historic sales – which gives you no help at all if you’re just starting out. It also includes your conversion rate – that is, the percentage of people who click on your product page and then go on to buy the product.

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Check Your Competitors Social Media

If you are doing things right, you’re building your brand outside Amazon as well as within the platform. You have a blog, you have a Facebook page, you Tweet, you’re on Instagram. Your branding is consistent and it’s working.

But do you know how your competitors’ brands are positioned? It’s time to take a look.

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From A to B of A/B testing

The point of A/B or ‘split’ testing is to identify the most successful content and pricing. It allows you to optimize your listing, using real input from your customer base.

We call it A/B but ‘split’ testing can be used to try out more than just two possibilities. You could try half a dozen.

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Your Amazon Brand

Building a brand is not just about adding your logo to a product. A brand is every interaction a customer has with your company from the product to customer service emails. 

In this article, we guide you through creating your brand for Amazon FBA or improving an existing brand. 

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Amazon FBA: Grow By Doing Less

Trying to be the best at everything is hard. Maybe you are good at marketing but have no experience sourcing products. Or maybe you are great with numbers but not good at copywriting.

Leveraging professional freelancers frees up your time but also makes your business better. Why? Because each key area is handled by an expert in that field.

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