If you are doing things right, you’re building your brand outside Amazon as well as within the platform. You have a blog, you have a Facebook page, you Tweet, you’re on Instagram. Your branding is consistent and it’s working.
But do you know how your competitors’ brands are positioned? It’s time to take a look.
Competitor analysis used to be easy. There were maybe five or six major competitors and you knew who they were.
But now there are literally thousands of sellers joining the Amazon marketplace every day. (That’s right; not every month, or even every week – every single day.) It’s much less easy to keep an eye on them.
If you regularly get into a trending market fast, you may have had the same experience a few times of having the market almost to yourself for a while, and then suddenly getting flooded out by lookalike competition.
Building your brand outside Amazon is a great way to improve your sales on Amazon! For a start, people who know your brand and like it may search Amazon for your brand name. So they’re not going to see your competitors’ products first.
There are a number of proven strategies to boost your conversions & sales on Amazon. Imagine you have 100 visitors a day to your product. If you boost your conversion from 10% up to 20% you will also double sales to 20 units a day!
With no extra ad spending, no extra cost, you can suddenly sell more and rank up – just by optimizing your listing.
When a customer is looking for a product on Amazon, the first things they will see are the price, main image and also the number of reviews and review ratings.