Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.
Continue reading “How to grow your sales with social media”
Generating new product ideas is something a lot of FBA sellers have problems with. You’ll need to build up a portfolio of different products to have a long-term sustainable business, but it’s not always easy to think what that next product ought to be.
Continue reading “Top tips to generate new product ideas”
You identified your suppliers, you asked for samples, and now you’ve got them. How are you going to evaluate them?
Continue reading “Amazon FBA Product: Evaluating Samples”
To get the right results out of your suppliers you need to understand a little bit about how foreign culture can differ a little from American ways of doing things.
For instance, Americans like to cut to the chase. Some other cultures, on the other hand, will often prefer to spend a little time getting to know their counterparty before doing business.
Continue reading “Treat suppliers right to get the best results”
Amazon takes a lot of care to make all product photos look the same. There are strict rules, particularly when it comes to your main image. Viewers get to see products as if they were staged for judging at a show – all in the same light, same size, same definition.
So a lot of FBA sellers think the main thing to do with Amazon photos is to just make sure they comply with the guidelines. But there’s a lot more you can do than that.
Continue reading “Listing Optimization: Using Photos To Tell A Story”
First off, remember that negotiation is about specifics. So when you order samples, you need to provide the manufacturer with all the right information for your product specification – length, weight, appearance, packaging, and so on. You want to be comparing apples and apples, not apples, oranges and bananas, when you get responses from the different factories.
Continue reading “Top tips for negotiating with your suppliers”
Over the past few years, a new kind of Amazon business has emerged – the FBA consolidator or aggregators. These are big businesses, with plenty of money to spend on buying up FBA businesses and scaling them up big-time.
Continue reading “Can I sell my FBA business? And what is it worth?”
The ‘also bought’ and ‘customers who viewed this item also viewed’ box on Amazon and the ‘frequently bought together’ box on your product pages contain useful information for customers – but also, useful information for you as an FBA seller.
Continue reading “What else did your customers buy?”
Product improvement is a great idea for you. You’ll make more money, outselling your competitors and selling for higher prices. It’s a great idea for your customers, too, when you make your product better, more useful, convenient or stylish.
But how do you get started?
Continue reading “Product improvement”
China is the biggest source of products when we look at Amazon FBA. But there’s no reason you have to source only from China. Other countries also export to the US, and you might want to think about some of the other opportunities out there.
Continue reading “Sourcing from around the world”