How To Get Rid Of Excess Inventory 

Excess inventory is a problem. It ties up your capital, which might be better used elsewhere. It means your product isn’t selling as well as it should. And Amazon doesn’t like it either.

Continue reading “How To Get Rid Of Excess Inventory “
34 Views

How To Manage Your Amazon PPC Ads

If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.

Continue reading “How To Manage Your Amazon PPC Ads”
60 Views

Don’t make these simple Amazon FBA mistakes!

You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.

Continue reading “Don’t make these simple Amazon FBA mistakes!”
76 Views

Big brand influencers vs nano-influencers

When you’re starting an online brand, using social media influencers is one way of gaining customer trust. You can’t offer a taste of your spice mix or let people pick up your cook-pots in their hands, but you can let an influencer do that and make a video about it. Because the big influencers have great relationships with their followers, if they recommend your product, customers will believe them.

Continue reading “Big brand influencers vs nano-influencers”
56 Views

Automatic repricing for Amazon FBA sellers

One of the factors you need to get right to succeed on Amazon is your pricing. If you have a great product, a fantastic seller rating, all the right search terms, and the wrong price, you’re going to lose out to a cheaper seller. But of course, you don’t want to race to the bottom and compete with the ultra-cheap guy whose service levels and reviews show exactly why his prices are that low.

Continue reading “Automatic repricing for Amazon FBA sellers”
294 Views

Managing your advertising strategically

When you launched your first product, you probably did everything yourself. Advertising was just one of the many tasks you had to cope with – including sourcing, freight, costing and pricing, getting your account and your product pages set up, and so on. You will have taken decisions tactically, focusing on giving your product the best launch you could.

Continue reading “Managing your advertising strategically”
127 Views