Amazon Launchpad is a service that Amazon has now been running for a good few years, promoting entrepreneurs and brand owners with unique and innovative products. It’s particularly interested in certified Black-owned businesses, and climate pledge friendly businesses, and it represents a great move up from Kickstarter for businesses that used that site to get their first products launched.
Continue reading “Amazon Launchpad – is it for you?”
Amazon has been taking product compliance increasingly seriously over the past couple of years. It realizes that one reason many people trust Amazon above, say, Craigslist or Facebook Marketplace, is that it’s a regulated market – Amazon only allows approved sellers, and actively polices their publicity, pricing, and sales records. Product compliance is another piece of this regulatory jigsaw.
Continue reading “Amazon Compliance: Don’t Get Banned!”
Amazon’s announcement of a 5% surcharge on FBA fulfillment fees is the latest price rise to hit FBA sellers. While in itself it probably isn’t a crisis for your business, together with a load of other price rises – including the rising cost of shipping goods from China and other offshore supply bases – it could be the last straw that breaks the camel’s back.
Continue reading “Amazon fees and what they mean for your profitability”
Do you remember the early days of the internet, when pages were just text? And then we got thumbnail photos, and people started using blinking comic sans in red with yellow outlines for their headers, just because they could?
Continue reading “Creating great A+ content”
They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?
Continue reading “How to differentiate your product”
The Amazon SKU (Stock Keeping Unit) is very simple in concept; it’s the identifier for each unit of your stock. A pair of red socks, for instance, could be a RS103-40-12-22.
Continue reading “A guide to how to customize your SKUs”
Some Amazon sellers have difficulty understanding the buy box. On many product pages, it looks similar to a buy button on eBay or on an e-commerce website. But it isn’t.
Continue reading “How to make sure you win the Amazon buy box”
Many people start FBA businesses part-time, hoping they’ll make enough money to give up the day job. And they make the money, and they give up the day job, and they grow the FBA business… and three or four years down the line, they wake up one morning and realize that in fact, they’ve just got themselves another job.
Continue reading “More money, less work – making your FBA business more efficient”
One of Amazon’s newest developments is live shopping – Amazon Live (https://advertising.amazon.com/en-us/solutions/products/amazon-live?ref_=a20m_us_blg_amzninfl_b_lv). Amazon has recruited – and is still recruiting – influencers to host livestreams.
Continue reading “Amazon Livestreaming”
FBA is an easy business to get started in – for some people, too easy. While we’re firmly of the mind that you should get started right now, you do need to do some thinking and planning before you take action.
Continue reading ““Don’t ask me how I know that” – FBA rookie mistakes”