Amazon’s search engine includes quite a number of different inputs. For instance, it includes your sales velocity and your historic sales – which gives you no help at all if you’re just starting out. It also includes your conversion rate – that is, the percentage of people who click on your product page and then go on to buy the product.
Continue reading “Higher conversion rates boost your search ranking”
The point of A/B or ‘split’ testing is to identify the most successful content and pricing. It allows you to optimize your listing, using real input from your customer base.
We call it A/B but ‘split’ testing can be used to try out more than just two possibilities. You could try half a dozen.
Continue reading “From A to B of A/B testing”
If you regularly get into a trending market fast, you may have had the same experience a few times of having the market almost to yourself for a while, and then suddenly getting flooded out by lookalike competition.
Continue reading “Sales Trending Down?”
There are a number of proven strategies to boost your conversions & sales on Amazon. Imagine you have 100 visitors a day to your product. If you boost your conversion from 10% up to 20% you will also double sales to 20 units a day!
With no extra ad spending, no extra cost, you can suddenly sell more and rank up – just by optimizing your listing.
When a customer is looking for a product on Amazon, the first things they will see are the price, main image and also the number of reviews and review ratings.
Continue reading “Amazon FBA: Boost Conversions”
Trying to be the best at everything is hard. Maybe you are good at marketing but have no experience sourcing products. Or maybe you are great with numbers but not good at copywriting.
Leveraging professional freelancers frees up your time but also makes your business better. Why? Because each key area is handled by an expert in that field.
Continue reading “Amazon FBA: Grow By Doing Less”
Last week we talked about packaging design. This week we deep dive on some of the different materials available to use.
Great packaging does not have to be expensive. You can make a fantastic looking box for between $0.40 to $1.00.
In this article we cover the most common types of packaging used in products sold on Amazon.
Continue reading “Cost Effective Packaging Materials for Amazon FBA”
If you price too high, your product will not sell. If you price too low, you could leave a lot of margin and profits on the table. So how should you price your product?
In this article we cover the top pricing strategies you can use for your products in the Amazon marketplace.
Continue reading “Pricing Your Product For Amazon FBA”
Amazon Advertising can help you grow your profits & boost your organic rank. Knowing how to properly optimize your PPC can make a huge difference to the overall performance of your business. In this article we cover the top 7 tips on ways to boost your Amazon pay per click results.
Continue reading “Optimizing Amazon Advertising PPC”
Growing your business is the number 1 priority – but sometimes we hit a wall and find it hard to scale a product or brand. In this article we cover the top tips for boosting your product sales on Amazon.
Tip 1 Price
Of all the different strategies I have tried, from doing 1000+ unit promotions where I give away more than 1000 units for free, to spending thousands of dollars in pay per click, I found one strategy works best and quickly.
Continue reading “How to Increase Your Sales on Amazon”
Every $1 counts. If you reduce the price of your product by 10% then your profit margin also increases. A less expensive product also means you have to invest less up front for each order too.
In this article we cover our top tips for negotiating a better price with your factory.
Continue reading “Getting a Better Price From Your Supplier”