They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?
Continue reading “How to differentiate your product”
Supply chains all over the world have been disrupted, and it’s costing more to ship products, too. It’s hurt most businesses over the last year, and according to research group IHS Markit, it’s likely to continue this year.
But there are a lot of things you can do to help your business. So let’s look at ways around the supply chain issue.
Continue reading “Help, Supply Chain Issues!”
Although the pandemic is certainly not over, we seem to have entered a new phase, with many people vaccinated and boosted, and life is becoming a bit more “normal” day by day. Emotionally, 2020-2021 were years of fear and grief when people turned in on themselves and wanted a safe cocoon. Now, people are beginning to want to pamper themselves; they’re starting to travel again, and they want to buy products that will help them get the most out of life.
Continue reading “Help your customers pamper themselves”
There are quite a few ways you can go beyond the basic buy/sell transaction and give your customers something they’ll value. We’ve summarized some of the best here.
A personal touch
Whenever I buy on eBay, it’s always so nice to get a card in the box that says something like “Hope you like this, please just let me know it arrived safely – or get in touch if anything’s wrong”. Yes, that’s in the terms and conditions, but it is so nice to get the message direct – even more so if it’s handwritten and signed.
Continue reading “Ways to delight your Amazon customers”