Help your customers pamper themselves

Although the pandemic is certainly not over, we seem to have entered a new phase, with many people vaccinated and boosted, and life is becoming a bit more “normal” day by day. Emotionally, 2020-2021 were years of fear and grief when people turned in on themselves and wanted a safe cocoon. Now, people are beginning to want to pamper themselves; they’re starting to travel again, and they want to buy products that will help them get the most out of life.

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Ways to delight your Amazon customers

There are quite a few ways you can go beyond the basic buy/sell transaction and give your customers something they’ll value. We’ve summarized some of the best here.

A personal touch

Whenever I buy on eBay, it’s always so nice to get a card in the box that says something like “Hope you like this, please just let me know it arrived safely – or get in touch if anything’s wrong”. Yes, that’s in the terms and conditions, but it is so nice to get the message direct – even more so if it’s handwritten and signed.

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How to set targets for 2022

It’s amazing how some businesses set their targets. Some businesses budget to do exactly the same year after year. Others aim to double their sales but assume they can do that with just the same advertising spend that worked last year. Some businesses don’t even budget.

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How to make great videos for Amazon FBA

Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.

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Target your competitors – Take aim! Ready! Sell!

Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.

For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.

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Amazon FBA Big Trends Late 2021

The last couple of years have been a time out for many people – Covid restrictions have cramped their style. But at the same time, lock-downs, shelter-in-place, and teleworking have given many a taste of a different lifestyle – or the desire to change their lives.

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How to grow your sales with social media

Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.

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Top tips to generate new product ideas

Generating new product ideas is something a lot of FBA sellers have problems with. You’ll need to build up a portfolio of different products to have a long-term sustainable business, but it’s not always easy to think what that next product ought to be.

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