Branding your product is super important. What is the difference between a $500 Gucci T-Shirt and a $5 Walmart T-Shirt? The material is mostly the same – the main thing that differentiates the two products is the BRAND behind the product.
For your Amazon products you should be thinking long term and make products that customers want to recommend to their friends and buy more of.
Winning on Amazon over the long term is about providing the most value for the lowest cost possible. Amazon’s ranking algorithm promotes products with high review ratings and good feedback. You can’t just sell a product and hope to win. It has to be better quality then the customer is expecting to receive in order to get reviews and rank over the long term.
Good products get more good reviews leading to more sales and even more reviews. It is a positive cycle.
So how do you make sure you produce a good quality product?
The more people that see your product, the more you will sell. On Amazon the number of page views your product gets is called “Sessions”. Below we will cover the best way to get more people looking at your product page.
If your conversion rate is 10% and you double your page views from 1000 views a month to 2000 a month, you will go from selling 100 units a month to 200.
Tip 1 Markets
If you only have 100 sessions a month, even if you convert 100% that’s only 100 sales. So boosting sessions is one of the fastest and easiest ways to boost net profit and unit sales.
So you got your first quote back – but what does it all mean?
In this article we are going to cover the top things you need to be aware of regarding supplier quotes.
This is basically the delivery destination included in the price of the product. It could be at the factory – or the factory may deliver all the way to Amazon’s warehouse and cover the duties (DDP). Though this is very rare.
If you want to grow and scale your business you are going to need some help. It doesn’t have to be expensive to get virtual staff to do some of the main admin tasks. We cover the top 7 tips for outsourcing key tasks related to your Amazon business.
You can outsource everything from your images, copy, accounting to customer service emails – freeing up your time to grow the business or just have more time for yourself.
When a client lands on your product page – the images and text is what convinces them to buy your product. It is essential to convey the value of the product. In this article we cover the top 7 tips on copywriting for Amazon
Tip 1 Don’t be Too Technical
People want to know the benefits of the product for them.
Have you ever bought a pair of socks because they were 9 mm thick or did you buy them because the packaging told you that they were extra warm?
Try to turn all your major features into day-to-day benefits for your customers. Use language that anyone can understand.