Amazon Launchpad – is it for you?

Amazon Launchpad is a service that Amazon has now been running for a good few years, promoting entrepreneurs and brand owners with unique and innovative products. It’s particularly interested in certified Black-owned businesses, and climate pledge friendly businesses, and it represents a great move up from Kickstarter for businesses that used that site to get their first products launched.

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Creating great A+ content

Do you remember the early days of the internet, when pages were just text? And then we got thumbnail photos, and people started using blinking comic sans in red with yellow outlines for their headers, just because they could?

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How to differentiate your product

They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?

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How to make sure you win the Amazon buy box

Some Amazon sellers have difficulty understanding the buy box. On many product pages, it looks similar to a buy button on eBay or on an e-commerce website. But it isn’t.

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How to make great videos for Amazon FBA

Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.

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Target your competitors – Take aim! Ready! Sell!

Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.

For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.

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Amazon FBA Big Trends Late 2021

The last couple of years have been a time out for many people – Covid restrictions have cramped their style. But at the same time, lock-downs, shelter-in-place, and teleworking have given many a taste of a different lifestyle – or the desire to change their lives.

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How to grow your sales with social media

Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.

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