Understanding Amazon Sales Rank

Sales rank, or BSR (Best Sellers Rank) is one of the most important numbers when you’re an FBA seller. It shows where your product stands in the competitive universe, and obviously, you want it to be number one.

Continue reading “Understanding Amazon Sales Rank”
59 Views

PPC Tips & Ways To Make Your Campaigns Better!

There are people all over the place who will tell you they have the secret formula for your business. A recent podcast about ‘day-parting’ on Google Ads was one good example.

Continue reading “PPC Tips & Ways To Make Your Campaigns Better!”
75 Views

Q4 is the time to make super profits!

The fourth quarter is the time for any retailer to make super profits. That applies every bit as much on Amazon as in the mall; there’s a huge spike in both searches and sales. There’s Black Friday,  Cyber Monday, Thanksgiving, Hallowe’en, Christmas/Hanukkah/Kwanzaa; lots to look forward to!

Continue reading “Q4 is the time to make super profits!”
69 Views

How to write a good product listing

To write a great product listing you can’t just say what your product is, generically. In a brick-and-mortar shop, you can get away with having a SKU called ‘shirt’ or ‘sweater’. Customers can look at the label to see what fabric it’s made of or what size it is. On Amazon, you need to be much more specific.

Continue reading “How to write a good product listing”
73 Views

Amazon’s new direction

Amazon could probably afford to sit on its laurels. It owns half the market in US e-commerce. It has high market shares around the world, notably in the UK, Europe, and India. It’s the gorilla in its marketplace.

But Amazon keeps innovating; it’s always trying new things.

Continue reading “Amazon’s new direction”
87 Views

How to get the most out of using Alibaba for sourcing

Alibaba is a really great way to source products to sell on Amazon. The Chinese company is a massive e-commerce platform, not unlike eBay or Amazon. The big difference is that it doesn’t sell to consumers; it’s strictly B2B (business to business).

Continue reading “How to get the most out of using Alibaba for sourcing”
238 Views

How To Get Rid Of Excess Inventory 

Excess inventory is a problem. It ties up your capital, which might be better used elsewhere. It means your product isn’t selling as well as it should. And Amazon doesn’t like it either.

Continue reading “How To Get Rid Of Excess Inventory “
109 Views

How To Manage Your Amazon PPC Ads

If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.

Continue reading “How To Manage Your Amazon PPC Ads”
132 Views

Don’t make these simple Amazon FBA mistakes!

You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.

Continue reading “Don’t make these simple Amazon FBA mistakes!”
153 Views

Big brand influencers vs nano-influencers

When you’re starting an online brand, using social media influencers is one way of gaining customer trust. You can’t offer a taste of your spice mix or let people pick up your cook-pots in their hands, but you can let an influencer do that and make a video about it. Because the big influencers have great relationships with their followers, if they recommend your product, customers will believe them.

Continue reading “Big brand influencers vs nano-influencers”
123 Views