Branding your product is super important. What is the difference between a $500 Gucci T-Shirt and a $5 Walmart T-Shirt? The material is mostly the same – the main thing that differentiates the two products is the BRAND behind the product.
For your Amazon products you should be thinking long term and make products that customers want to recommend to their friends and buy more of.
Winning on Amazon over the long term is about providing the most value for the lowest cost possible. Amazon’s ranking algorithm promotes products with high review ratings and good feedback. You can’t just sell a product and hope to win. It has to be better quality then the customer is expecting to receive in order to get reviews and rank over the long term.
Good products get more good reviews leading to more sales and even more reviews. It is a positive cycle.
So how do you make sure you produce a good quality product?
The more people that see your product, the more you will sell. On Amazon the number of page views your product gets is called “Sessions”. Below we will cover the best way to get more people looking at your product page.
If your conversion rate is 10% and you double your page views from 1000 views a month to 2000 a month, you will go from selling 100 units a month to 200.
Tip 1 Markets
If you only have 100 sessions a month, even if you convert 100% that’s only 100 sales. So boosting sessions is one of the fastest and easiest ways to boost net profit and unit sales.
When a client lands on your product page – the images and text is what convinces them to buy your product. It is essential to convey the value of the product. In this article we cover the top 7 tips on copywriting for Amazon
Tip 1 Don’t be Too Technical
People want to know the benefits of the product for them.
Have you ever bought a pair of socks because they were 9 mm thick or did you buy them because the packaging told you that they were extra warm?
Try to turn all your major features into day-to-day benefits for your customers. Use language that anyone can understand.
Descriptions form a key part of your Amazon product listing page. In this article we are going to cover the top 7 tips for writing a great Amazon product description.
Tip 1 Use The Space
The description lets you go into more detail about your product. You can use 1000 or more characters here and fully describe every feature. Not everyone will read your description, but you can be sure that if an interested customer is reading it they’ll want to know more about your product.
In this article we are going to cover some of the main ways in which you can improve your overall Amazon performance for a specific product.
Amazon uses many factors in its ranking algorithm, including the amount of refunds, so by applying these techniques you will not only perform better, make more profit, but your rank should also improve over time.
In this article we cover the top 5 ways to boost your Amazon profits.
Tip 1 Increase Your Price
The simplest way to increase your profits is simply to increase how much your product sells for. Sometimes an increased price will result in a drop in sales. But often it can have the opposite effect and lead to more sales.