Selling on Amazon isn’t always smooth sailing. But road bumps along the way do not have to derail you from success.
In this article we cover the top 7 issues experienced by Amazon sellers – and how to overcome them to keep growing.
Tip 1 Hangers On
You did all the hard work to get a product selling well with a high rank, and you’re spending money on marketing and pay per click. Suddenly you find other sellers hanging onto your listing and selling copies of your product.
Amazon’s algorithm is secret and a mystery to most sellers. Nobody knows for sure exactly how to rank to the top of page 1 – but if you follow these simple guidelines you will definitely boost your rank higher.
A higher rank means more profits. In this article we cover our top secrets of Amazon SEO.
Branding your product is super important. What is the difference between a $500 Gucci T-Shirt and a $5 Walmart T-Shirt? The material is mostly the same – the main thing that differentiates the two products is the BRAND behind the product.
For your Amazon products you should be thinking long term and make products that customers want to recommend to their friends and buy more of.
Winning on Amazon over the long term is about providing the most value for the lowest cost possible. Amazon’s ranking algorithm promotes products with high review ratings and good feedback. You can’t just sell a product and hope to win. It has to be better quality then the customer is expecting to receive in order to get reviews and rank over the long term.
Good products get more good reviews leading to more sales and even more reviews. It is a positive cycle.
So how do you make sure you produce a good quality product?
The more people that see your product, the more you will sell. On Amazon the number of page views your product gets is called “Sessions”. Below we will cover the best way to get more people looking at your product page.
If your conversion rate is 10% and you double your page views from 1000 views a month to 2000 a month, you will go from selling 100 units a month to 200.
Tip 1 Markets
If you only have 100 sessions a month, even if you convert 100% that’s only 100 sales. So boosting sessions is one of the fastest and easiest ways to boost net profit and unit sales.