From A to B of A/B testing

The point of A/B or ‘split’ testing is to identify the most successful content and pricing. It allows you to optimize your listing, using real input from your customer base.

We call it A/B but ‘split’ testing can be used to try out more than just two possibilities. You could try half a dozen.

Continue reading “From A to B of A/B testing”
88 Views

Amazon FBA: Boost Conversions

There are a number of proven strategies to boost your conversions & sales on Amazon. Imagine you have 100 visitors a day to your product. If you boost your conversion from 10% up to 20% you will also double sales to 20 units a day!

With no extra ad spending, no extra cost, you can suddenly sell more and rank up – just by optimizing your listing. 

When a customer is looking for a product on Amazon, the first things they will see are the price, main image and also the number of reviews and review ratings. 

Continue reading “Amazon FBA: Boost Conversions”
172 Views

Amazon FBA: Grow By Doing Less

Trying to be the best at everything is hard. Maybe you are good at marketing but have no experience sourcing products. Or maybe you are great with numbers but not good at copywriting.

Leveraging professional freelancers frees up your time but also makes your business better. Why? Because each key area is handled by an expert in that field.

Continue reading “Amazon FBA: Grow By Doing Less”
135 Views

Cost Effective Packaging Materials for Amazon FBA

Last week we talked about packaging design. This week we deep dive on some of the different materials available to use. 

Great packaging does not have to be expensive. You can make a fantastic looking box for between $0.40 to $1.00. 

In this article we cover the most common types of packaging used in products sold on Amazon.

Continue reading “Cost Effective Packaging Materials for Amazon FBA”
346 Views

Pricing Your Product For Amazon FBA

If you price too high, your product will not sell. If you price too low, you could leave a lot of margin and profits on the table. So how should you price your product? 

In this article we cover the top pricing strategies you can use for your products in the Amazon marketplace.

Continue reading “Pricing Your Product For Amazon FBA”
437 Views

Optimizing Amazon Advertising PPC

Amazon Advertising can help you grow your profits & boost your organic rank. Knowing how to properly optimize your PPC can make a huge difference to the overall performance of your business. In this article we cover the top 7 tips on ways to boost your Amazon pay per click results. 

Continue reading “Optimizing Amazon Advertising PPC”
698 Views

How to Increase Your Sales on Amazon

Growing your business is the number 1 priority – but sometimes we hit a wall and find it hard to scale a product or brand. In this article we cover the top tips for boosting your product sales on Amazon.

Tip 1 Price

Of all the different strategies I have tried, from doing 1000+ unit promotions where I give away more than 1000 units for free, to spending thousands of dollars in pay per click, I found one strategy works best and quickly.

Continue reading “How to Increase Your Sales on Amazon”
727 Views

Getting a Better Price From Your Supplier

Every $1 counts. If you reduce the price of your product by 10% then your profit margin also increases. A less expensive product also means you have to invest less up front for each order too.

In this article we cover our top tips for negotiating a better price with your factory.

Continue reading “Getting a Better Price From Your Supplier”
691 Views

How to Increase Conversion Rates on Amazon FBA

What are conversion rates? This is simply the percentage of people that buy your product from all the people that visit your product listing?


Why is it so important?

Because doubling your conversion rate can mean you can make double the sales & profits – from the SAME number of customers. 

Great right! So what should you do to improve this key metric? 

Continue reading “How to Increase Conversion Rates on Amazon FBA”
697 Views