How to make great videos for Amazon FBA

Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.

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Target your competitors – Take aim! Ready! Sell!

Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.

For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.

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Listing Optimization: Using Photos To Tell A Story

Amazon takes a lot of care to make all product photos look the same. There are strict rules, particularly when it comes to your main image. Viewers get to see products as if they were staged for judging at a show – all in the same light, same size, same definition.

So a lot of FBA sellers think the main thing to do with Amazon photos is to just make sure they comply with the guidelines. But there’s a lot more you can do than that.

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What else did your customers buy?

The ‘also bought’ and ‘customers who viewed this item also viewed’ box on Amazon and the ‘frequently bought together’ box on your product pages contain useful information for customers – but also, useful information for you as an FBA seller.

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Higher conversion rates boost your search ranking

Amazon’s search engine includes quite a number of different inputs. For instance, it includes your sales velocity and your historic sales – which gives you no help at all if you’re just starting out. It also includes your conversion rate – that is, the percentage of people who click on your product page and then go on to buy the product.

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From A to B of A/B testing

The point of A/B or ‘split’ testing is to identify the most successful content and pricing. It allows you to optimize your listing, using real input from your customer base.

We call it A/B but ‘split’ testing can be used to try out more than just two possibilities. You could try half a dozen.

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Amazon FBA: Boost Conversions

There are a number of proven strategies to boost your conversions & sales on Amazon. Imagine you have 100 visitors a day to your product. If you boost your conversion from 10% up to 20% you will also double sales to 20 units a day!

With no extra ad spending, no extra cost, you can suddenly sell more and rank up – just by optimizing your listing. 

When a customer is looking for a product on Amazon, the first things they will see are the price, main image and also the number of reviews and review ratings. 

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Amazon FBA: Grow By Doing Less

Trying to be the best at everything is hard. Maybe you are good at marketing but have no experience sourcing products. Or maybe you are great with numbers but not good at copywriting.

Leveraging professional freelancers frees up your time but also makes your business better. Why? Because each key area is handled by an expert in that field.

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Cost Effective Packaging Materials for Amazon FBA

Last week we talked about packaging design. This week we deep dive on some of the different materials available to use. 

Great packaging does not have to be expensive. You can make a fantastic looking box for between $0.40 to $1.00. 

In this article we cover the most common types of packaging used in products sold on Amazon.

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