Amazon Vine Program And Other Ways To Get Reviews

One of the crucial factors in ensuring your product’s success is getting good reviews on Amazon. However, you’re not allowed to give products away in order to get reviews (as you could before 2016), so it can be difficult to get your product on the radar.

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Creating great A+ content

Do you remember the early days of the internet, when pages were just text? And then we got thumbnail photos, and people started using blinking comic sans in red with yellow outlines for their headers, just because they could?

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How to differentiate your product

They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?

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How to make sure you win the Amazon buy box

Some Amazon sellers have difficulty understanding the buy box. On many product pages, it looks similar to a buy button on eBay or on an e-commerce website. But it isn’t.

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Help, Supply Chain Issues!

Supply chains all over the world have been disrupted, and it’s costing more to ship products, too. It’s hurt most businesses over the last year, and according to research group IHS Markit, it’s likely to continue this year.

But there are a lot of things you can do to help your business.┬á So let’s look at ways around the supply chain issue.

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How to make great videos for Amazon FBA

Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.

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Target your competitors – Take aim! Ready! Sell!

Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.

For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.

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