Optimizing Amazon Advertising PPC

Amazon Advertising can help you grow your profits & boost your organic rank. Knowing how to properly optimize your PPC can make a huge difference to the overall performance of your business. In this article we cover the top 7 tips on ways to boost your Amazon pay per click results. 

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How to Increase Your Sales on Amazon

Growing your business is the number 1 priority – but sometimes we hit a wall and find it hard to scale a product or brand. In this article we cover the top tips for boosting your product sales on Amazon.

Tip 1 Price

Of all the different strategies I have tried, from doing 1000+ unit promotions where I give away more than 1000 units for free, to spending thousands of dollars in pay per click, I found one strategy works best and quickly.

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Getting a Better Price From Your Supplier

Every $1 counts. If you reduce the price of your product by 10% then your profit margin also increases. A less expensive product also means you have to invest less up front for each order too.

In this article we cover our top tips for negotiating a better price with your factory.

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How to Increase Conversion Rates on Amazon FBA

What are conversion rates? This is simply the percentage of people that buy your product from all the people that visit your product listing?


Why is it so important?

Because doubling your conversion rate can mean you can make double the sales & profits – from the SAME number of customers. 

Great right! So what should you do to improve this key metric? 

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Common Issues Amazon FBA Sellers Face

Selling on Amazon isn’t always smooth sailing. But road bumps along the way do not have to derail you from success.

In this article we cover the top 7 issues experienced by Amazon sellers – and how to overcome them to keep growing. 

Tip 1 Hangers On 

You did all the hard work to get a product selling well with a high rank, and you’re spending money on marketing and pay per click. Suddenly you find other sellers hanging onto your listing and selling copies of your product. 

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What factors affect Amazon Ranking & SEO?

Amazon’s algorithm is secret and a mystery to most sellers. Nobody knows for sure exactly how to rank to the top of page 1 – but if you follow these simple guidelines you will definitely boost your rank higher.

A higher rank means more profits. In this article we cover our top secrets of Amazon SEO. 

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Why an Amazon product might flop & what you should do if it does?

You might have spent weeks researching a great idea, months waiting for your product to be manufactured. It finally arrives in Amazon – but even after weeks – sales seem to be really slow.

The thing to understand is that sometimes products take a few months to take off – and sometimes no matter what you do – it might never take off. 

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How To Brand Your Amazon FBA Product: Logo Types

Branding your product is super important. What is the difference between a $500 Gucci T-Shirt and a $5 Walmart T-Shirt? The material is mostly the same – the main thing that differentiates the two products is the BRAND behind the product.

For your Amazon products you should be thinking long term and make products that customers want to recommend to their friends and buy more of. 

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Amazon FBA Business Reports

Amazon has a maze of business reports. CashCowPro simplifies and expands on the Amazon reports to give you a better insight into how your Amazon products are actually doing.

In this article we cover the main 7 Amazon reports you need to pay attention to as a seller.

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Amazon FBA Product Maths: Understanding Your Business

As with any business, you have to know your numbers in order to understand your performance and make improvements.

In this article we cover the most important numbers you need to check for your Amazon product especially before even launching it. 

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