You may be lucky enough to have a product that’s in the top three of both organic search results and sponsored ad results. It might even be number one in both.Continue reading “Reducing your ad spend without cutting your sales”
Amazon FBA: Passive Income Business?
Some people want to treat their FBA business as passive income. They source the product, launch it, and then just leave it to tick over.Continue reading “Amazon FBA: Passive Income Business?”
Has Amazon Hit The Skids?
Wall Street was not happy with Amazon’s third-quarter results, and that’s putting it mildly. The shares fell 13 percent on the day, as Amazon missed consensus earnings estimates and predicted a subdued holiday season.Continue reading “Has Amazon Hit The Skids?”
It’s time to say goodbye – when it’s time to shut a listing
Sometimes, despite all the care you take over product selection, you end up with a product that just isn’t selling. And if nothing you try has any effect on sales, you may need to say goodbye to that product – close that listing and move on.Continue reading “It’s time to say goodbye – when it’s time to shut a listing”
How to have a super-profitable Q4
The last three months of the year are always the time that most retailers make the most profit, and that’s true for FBA sellers too. However, the pot of gold won’t arrive of its own accord – you need to put some hard work in. It can get hectic.Continue reading “How to have a super-profitable Q4”
Finance options for the FBA business
Many FBA sellers get started with their own money, buying their initial inventory themselves and moving on from there. They don’t typically borrow from the bank to set the business up.Continue reading “Finance options for the FBA business”
All you need to know about organic keyword ranking
Organic keyword ranking sounds complicated, but it’s not; it simply means how well your product page attracts potential customers based on the keywords it contains, “organically”, that is, not by pay per click advertising.Continue reading “All you need to know about organic keyword ranking”
Understanding Amazon Sales Rank
Sales rank, or BSR (Best Sellers Rank) is one of the most important numbers when you’re an FBA seller. It shows where your product stands in the competitive universe, and obviously, you want it to be number one.Continue reading “Understanding Amazon Sales Rank”
Amazon’s Small and Light Program – tiny fees for tiny products
When you’re making your business plan, you need to include Amazon’s fees in as a product cost. If you’re selling goods in the $25-100 range, it’s not a problem. But if you want to sell goods that are below $10, the referral fees can be a real issue, and can even stop you making a profit at all.Continue reading “Amazon’s Small and Light Program – tiny fees for tiny products”
PPC Tips & Ways To Make Your Campaigns Better!
There are people all over the place who will tell you they have the secret formula for your business. A recent podcast about ‘day-parting’ on Google Ads was one good example.Continue reading “PPC Tips & Ways To Make Your Campaigns Better!”