The vast marketplace of Amazon offers an ocean of opportunities for potential sellers. Yet, diving into this vast sea without a compass — i.e., without a good product idea — can leave you floundering. How do you ensure that your product doesn’t just become a drop in this ocean but manages to make waves? It’s all about effective product research.
Let’s delve into our top 7 actionable strategies that can aid you in uncovering the next Amazon bestseller.
1. Embrace the Shopper Within:
Engage in a shopping spree — not necessarily to buy but to observe. Visit malls, department stores, sports outlets, and niche boutiques. Be on the lookout for items within the $17-$100 price range and with dimensions smaller than a shoebox. It’s astounding how many potential Amazon-worthy products surround you during a simple shopping excursion.
2. Unearth Treasures from Home:
Your home can be a goldmine of product ideas. Scan through everyday items, from kitchen tools to sports gear. Products that you find indispensable are likely to be essentials for many others as well.
3. Navigate the Online Shopping World:
Venture into e-commerce platforms beyond Amazon. Walmart.com, eBay, and niche online shops are treasure troves of ideas. Apply the $17-$100 filter and uncover potential gems that could make your Amazon FBA venture thrive.
4. Capitalize on Hobbies:
Passions drive purchases. Products related to hobbies such as photography, camping, or CrossFit are potential goldmines. Not only do you understand the needs of a hobbyist (being one yourself), but you also understand the emotional drive behind such purchases. Dive deep into your hobbies and see what products emerge as indispensable.
5. Decode Amazon’s Bestseller Lists:
Amazon generously showcases its top performers. Scour through the top 100 products in various categories, emphasizing products within your price and size criteria. These are proven commodities, and while competition might be stiff, there’s proof of demand.
6. Decode Amazon’s Bundling Secrets:
Amazon’s “Frequently Bought Together” section is a hint machine. It provides insights into complementary products that could diversify your Amazon portfolio and solidify your brand’s presence. This could be a pathway to creating bundled products, offering more value to the customers.
7. Chronicle Your Day:
For a day, make a diary entry for every item you touch or use. Whether it’s your coffee mug, office stationary, or the gym equipment, each of these has a potential market on Amazon. By the end of the day, you’ll realize just how product-rich our daily lives are.
Finding a winning product for Amazon FBA doesn’t require an epiphany. More often, it’s the culmination of observation, research, and passion. The extensive list you curate from the above methods will invariably contain potential bestsellers. Through thorough research and market analysis, your quest to pinpoint the perfect product will be a rewarding journey.