The fourth quarter is the time for any retailer to make super profits. That applies every bit as much on Amazon as in the mall; there’s a huge spike in both searches and sales. There’s Black Friday, Cyber Monday, Thanksgiving, Hallowe’en, Christmas/Hanukkah/Kwanzaa; lots to look forward to!
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To write a great product listing you can’t just say what your product is, generically. In a brick-and-mortar shop, you can get away with having a SKU called ‘shirt’ or ‘sweater’. Customers can look at the label to see what fabric it’s made of or what size it is. On Amazon, you need to be much more specific.
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If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.
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You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.
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When you’re starting an online brand, using social media influencers is one way of gaining customer trust. You can’t offer a taste of your spice mix or let people pick up your cook-pots in their hands, but you can let an influencer do that and make a video about it. Because the big influencers have great relationships with their followers, if they recommend your product, customers will believe them.
Continue reading “Big brand influencers vs nano-influencers”
Many people get started in FBA as a side hustle. But at some point, if they’re moderately successful, they start thinking about whether it could become a full-time job.
Continue reading “Making Amazon FBA your full-time job”Weddings are booming right now. Many couples deferred their weddings during the pandemic, and now they’re tying the knot.
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One of the factors you need to get right to succeed on Amazon is your pricing. If you have a great product, a fantastic seller rating, all the right search terms, and the wrong price, you’re going to lose out to a cheaper seller. But of course, you don’t want to race to the bottom and compete with the ultra-cheap guy whose service levels and reviews show exactly why his prices are that low.
Continue reading “Automatic repricing for Amazon FBA sellers”
Summer is here, or nearly here (depending on how far north you live), and it’s time to look at what products are going to do well this summer.
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When you launched your first product, you probably did everything yourself. Advertising was just one of the many tasks you had to cope with – including sourcing, freight, costing and pricing, getting your account and your product pages set up, and so on. You will have taken decisions tactically, focusing on giving your product the best launch you could.
Continue reading “Managing your advertising strategically”