Amazon’s business model works because consumers trust it. So the company is careful with its reputation, and its policies are set up to protect the buyer.
Continue reading “How To Sell Amazon Restricted Products”
Do you remember the early days of the internet, when pages were just text? And then we got thumbnail photos, and people started using blinking comic sans in red with yellow outlines for their headers, just because they could?
Continue reading “Creating great A+ content”
They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?
Continue reading “How to differentiate your product”
The Amazon SKU (Stock Keeping Unit) is very simple in concept; it’s the identifier for each unit of your stock. A pair of red socks, for instance, could be a RS103-40-12-22.
Continue reading “A guide to how to customize your SKUs”
Some Amazon sellers have difficulty understanding the buy box. On many product pages, it looks similar to a buy button on eBay or on an e-commerce website. But it isn’t.
Continue reading “How to make sure you win the Amazon buy box”
Supply chains all over the world have been disrupted, and it’s costing more to ship products, too. It’s hurt most businesses over the last year, and according to research group IHS Markit, it’s likely to continue this year.
But there are a lot of things you can do to help your business. So let’s look at ways around the supply chain issue.
Continue reading “Help, Supply Chain Issues!”
Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.
Continue reading “How to make great videos for Amazon FBA”
Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.
For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.
Continue reading “Target your competitors – Take aim! Ready! Sell!”
Amazon takes a lot of care to make all product photos look the same. There are strict rules, particularly when it comes to your main image. Viewers get to see products as if they were staged for judging at a show – all in the same light, same size, same definition.
So a lot of FBA sellers think the main thing to do with Amazon photos is to just make sure they comply with the guidelines. But there’s a lot more you can do than that.
Continue reading “Listing Optimization: Using Photos To Tell A Story”
The ‘also bought’ and ‘customers who viewed this item also viewed’ box on Amazon and the ‘frequently bought together’ box on your product pages contain useful information for customers – but also, useful information for you as an FBA seller.
Continue reading “What else did your customers buy?”