Optimizing Your Business In Q4

Q4 is your big chance to sell a whole lot of product, so most FBA sellers spend the quarter focusing single-mindedly on unit sales.

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Reducing your ad spend without cutting your sales

You may be lucky enough to have a product that’s in the top three of both organic search results and sponsored ad results. It might even be number one in both.

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Amazon FBA: Passive Income Business?

Some people want to treat their FBA business as passive income. They source the product, launch it, and then just leave it to tick over.

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Amazon’s Small and Light Program – tiny fees for tiny products

When you’re making your business plan, you need to include Amazon’s fees in as a product cost. If you’re selling goods in the $25-100 range, it’s not a problem. But if you want to sell goods that are below $10, the referral fees can be a real issue, and can even stop you making a profit at all.

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PPC Tips & Ways To Make Your Campaigns Better!

There are people all over the place who will tell you they have the secret formula for your business. A recent podcast about ‘day-parting’ on Google Ads was one good example.

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Q4 is the time to make super profits!

The fourth quarter is the time for any retailer to make super profits. That applies every bit as much on Amazon as in the mall; there’s a huge spike in both searches and sales. There’s Black Friday,  Cyber Monday, Thanksgiving, Hallowe’en, Christmas/Hanukkah/Kwanzaa; lots to look forward to!

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How to write a good product listing

To write a great product listing you can’t just say what your product is, generically. In a brick-and-mortar shop, you can get away with having a SKU called ‘shirt’ or ‘sweater’. Customers can look at the label to see what fabric it’s made of or what size it is. On Amazon, you need to be much more specific.

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How To Get Rid Of Excess Inventory 

Excess inventory is a problem. It ties up your capital, which might be better used elsewhere. It means your product isn’t selling as well as it should. And Amazon doesn’t like it either.

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Amazon Vine Program And Other Ways To Get Reviews

One of the crucial factors in ensuring your product’s success is getting good reviews on Amazon. However, you’re not allowed to give products away in order to get reviews (as you could before 2016), so it can be difficult to get your product on the radar.

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