They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?
Continue reading “How to differentiate your product”
The Amazon SKU (Stock Keeping Unit) is very simple in concept; it’s the identifier for each unit of your stock. A pair of red socks, for instance, could be a RS103-40-12-22.
Continue reading “A guide to how to customize your SKUs”
Some Amazon sellers have difficulty understanding the buy box. On many product pages, it looks similar to a buy button on eBay or on an e-commerce website. But it isn’t.
Continue reading “How to make sure you win the Amazon buy box”
Many people start FBA businesses part-time, hoping they’ll make enough money to give up the day job. And they make the money, and they give up the day job, and they grow the FBA business… and three or four years down the line, they wake up one morning and realize that in fact, they’ve just got themselves another job.
Continue reading “More money, less work – making your FBA business more efficient”
One of Amazon’s newest developments is live shopping – Amazon Live (https://advertising.amazon.com/en-us/solutions/products/amazon-live?ref_=a20m_us_blg_amzninfl_b_lv). Amazon has recruited – and is still recruiting – influencers to host livestreams.
Continue reading “Amazon Livestreaming”
FBA is an easy business to get started in – for some people, too easy. While we’re firmly of the mind that you should get started right now, you do need to do some thinking and planning before you take action.
Continue reading ““Don’t ask me how I know that” – FBA rookie mistakes”
Amazon regulates its marketplace to protect buyers. Obviously, it doesn’t want anyone buying a counterfeit product or one that could be harmful to customers. That’s why it prohibits some activities.
Continue reading “What’s Not Allowed on Amazon”
Home decor has traditionally been a bricks-and-mortar sell. Buy a big sectional, and USPS isn’t going to want to deliver it.
Continue reading “How to sell home decor on Amazon”
If you sell seasonal products, you run a big risk of product obsolescence. All kinds of Christmas stuff – Santa hats and beards, for instance – is useless by the time we get to December 26th. That’s why we never recommend selling products that are purely seasonal.
Continue reading “Seasonal Products on Amazon”
Supply chains all over the world have been disrupted, and it’s costing more to ship products, too. It’s hurt most businesses over the last year, and according to research group IHS Markit, it’s likely to continue this year.
But there are a lot of things you can do to help your business. So let’s look at ways around the supply chain issue.
Continue reading “Help, Supply Chain Issues!”