Beating the Black Hats on Amazon

There are plenty of people who can’t be bothered to work out their own business model or product – they just want to cream the profit out of someone else’s. Unfortunately, they flourish on Amazon, as some honest sellers have found to their cost.

Continue reading “Beating the Black Hats on Amazon”
663 Views

How to keep your shipping costs under control

Shipping costs have been rocketing, and supply chains have been disrupted, as growing demand and increased global trade hits pandemic-created problems of quarantine and workforce absences, as well as, in some places, lack of investment in ports and other infrastructure.

Continue reading “How to keep your shipping costs under control”
734 Views

Help your customers pamper themselves

Although the pandemic is certainly not over, we seem to have entered a new phase, with many people vaccinated and boosted, and life is becoming a bit more “normal” day by day. Emotionally, 2020-2021 were years of fear and grief when people turned in on themselves and wanted a safe cocoon. Now, people are beginning to want to pamper themselves; they’re starting to travel again, and they want to buy products that will help them get the most out of life.

Continue reading “Help your customers pamper themselves”
752 Views

Ways to delight your Amazon customers

There are quite a few ways you can go beyond the basic buy/sell transaction and give your customers something they’ll value. We’ve summarized some of the best here.

A personal touch

Whenever I buy on eBay, it’s always so nice to get a card in the box that says something like “Hope you like this, please just let me know it arrived safely – or get in touch if anything’s wrong”. Yes, that’s in the terms and conditions, but it is so nice to get the message direct – even more so if it’s handwritten and signed.

Continue reading “Ways to delight your Amazon customers”
788 Views

How to set targets for 2022

It’s amazing how some businesses set their targets. Some businesses budget to do exactly the same year after year. Others aim to double their sales but assume they can do that with just the same advertising spend that worked last year. Some businesses don’t even budget.

Continue reading “How to set targets for 2022”
711 Views

How to make great videos for Amazon FBA

Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.

Continue reading “How to make great videos for Amazon FBA”
692 Views

Amazon FBA Big Trends Late 2021

The last couple of years have been a time out for many people – Covid restrictions have cramped their style. But at the same time, lock-downs, shelter-in-place, and teleworking have given many a taste of a different lifestyle – or the desire to change their lives.

Continue reading “Amazon FBA Big Trends Late 2021”
680 Views