If you sell seasonal products, you run a big risk of product obsolescence. All kinds of Christmas stuff – Santa hats and beards, for instance – is useless by the time we get to December 26th. That’s why we never recommend selling products that are purely seasonal.Continue reading “Seasonal Products on Amazon”
Supply chains all over the world have been disrupted, and it’s costing more to ship products, too. It’s hurt most businesses over the last year, and according to research group IHS Markit, it’s likely to continue this year.
But there are a lot of things you can do to help your business. So let’s look at ways around the supply chain issue.Continue reading “Help, Supply Chain Issues!”
There are plenty of people who can’t be bothered to work out their own business model or product – they just want to cream the profit out of someone else’s. Unfortunately, they flourish on Amazon, as some honest sellers have found to their cost.Continue reading “Beating the Black Hats on Amazon”
Social media content is a great way to promote your FBA products and business. But it’s not something you can do once and then walk away. You have to keep doing it.Continue reading “Tools to help you make social media content”
Shipping costs have been rocketing, and supply chains have been disrupted, as growing demand and increased global trade hits pandemic-created problems of quarantine and workforce absences, as well as, in some places, lack of investment in ports and other infrastructure.Continue reading “How to keep your shipping costs under control”
Although the pandemic is certainly not over, we seem to have entered a new phase, with many people vaccinated and boosted, and life is becoming a bit more “normal” day by day. Emotionally, 2020-2021 were years of fear and grief when people turned in on themselves and wanted a safe cocoon. Now, people are beginning to want to pamper themselves; they’re starting to travel again, and they want to buy products that will help them get the most out of life.Continue reading “Help your customers pamper themselves”
There are quite a few ways you can go beyond the basic buy/sell transaction and give your customers something they’ll value. We’ve summarized some of the best here.
A personal touch
Whenever I buy on eBay, it’s always so nice to get a card in the box that says something like “Hope you like this, please just let me know it arrived safely – or get in touch if anything’s wrong”. Yes, that’s in the terms and conditions, but it is so nice to get the message direct – even more so if it’s handwritten and signed.Continue reading “Ways to delight your Amazon customers”
In many ways, 2022 is going to look pretty much the same as 2021. The pandemic is still with us, limiting travel, and encouraging the growth of teleworking, telemedicine, and online education.Continue reading “What 2022 might look like on Amazon”
It’s amazing how some businesses set their targets. Some businesses budget to do exactly the same year after year. Others aim to double their sales but assume they can do that with just the same advertising spend that worked last year. Some businesses don’t even budget.Continue reading “How to set targets for 2022”
Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.Continue reading “How to make great videos for Amazon FBA”