Do you remember the early days of the internet, when pages were just text? And then we got thumbnail photos, and people started using blinking comic sans in red with yellow outlines for their headers, just because they could?
Continue reading “Creating great A+ content”
They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?
Continue reading “How to differentiate your product”
Some Amazon sellers have difficulty understanding the buy box. On many product pages, it looks similar to a buy button on eBay or on an e-commerce website. But it isn’t.
Continue reading “How to make sure you win the Amazon buy box”
Amazon regulates its marketplace to protect buyers. Obviously, it doesn’t want anyone buying a counterfeit product or one that could be harmful to customers. That’s why it prohibits some activities.
Continue reading “What’s Not Allowed on Amazon”
In many ways, 2022 is going to look pretty much the same as 2021. The pandemic is still with us, limiting travel, and encouraging the growth of teleworking, telemedicine, and online education.
Continue reading “What 2022 might look like on Amazon”
Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.
Continue reading “How to make great videos for Amazon FBA”
Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.
For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.
Continue reading “Target your competitors – Take aim! Ready! Sell!”
The last couple of years have been a time out for many people – Covid restrictions have cramped their style. But at the same time, lock-downs, shelter-in-place, and teleworking have given many a taste of a different lifestyle – or the desire to change their lives.
Continue reading “Amazon FBA Big Trends Late 2021”
Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.
Continue reading “How to grow your sales with social media”
Amazon’s search engine includes quite a number of different inputs. For instance, it includes your sales velocity and your historic sales – which gives you no help at all if you’re just starting out. It also includes your conversion rate – that is, the percentage of people who click on your product page and then go on to buy the product.
Continue reading “Higher conversion rates boost your search ranking”