How To Manage Your Amazon PPC Ads

If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.

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Don’t make these simple Amazon FBA mistakes!

You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.

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Big brand influencers vs nano-influencers

When you’re starting an online brand, using social media influencers is one way of gaining customer trust. You can’t offer a taste of your spice mix or let people pick up your cook-pots in their hands, but you can let an influencer do that and make a video about it. Because the big influencers have great relationships with their followers, if they recommend your product, customers will believe them.

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Managing your advertising strategically

When you launched your first product, you probably did everything yourself. Advertising was just one of the many tasks you had to cope with – including sourcing, freight, costing and pricing, getting your account and your product pages set up, and so on. You will have taken decisions tactically, focusing on giving your product the best launch you could.

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Amazon Vine Program And Other Ways To Get Reviews

One of the crucial factors in ensuring your product’s success is getting good reviews on Amazon. However, you’re not allowed to give products away in order to get reviews (as you could before 2016), so it can be difficult to get your product on the radar.

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Amazon Launchpad – is it for you?

Amazon Launchpad is a service that Amazon has now been running for a good few years, promoting entrepreneurs and brand owners with unique and innovative products. It’s particularly interested in certified Black-owned businesses, and climate pledge friendly businesses, and it represents a great move up from Kickstarter for businesses that used that site to get their first products launched.

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Creating great A+ content

Do you remember the early days of the internet, when pages were just text? And then we got thumbnail photos, and people started using blinking comic sans in red with yellow outlines for their headers, just because they could?

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How to differentiate your product

They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?

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