In many ways, 2022 is going to look pretty much the same as 2021. The pandemic is still with us, limiting travel, and encouraging the growth of teleworking, telemedicine, and online education.
Continue reading “What 2022 might look like on Amazon”
It’s amazing how some businesses set their targets. Some businesses budget to do exactly the same year after year. Others aim to double their sales but assume they can do that with just the same advertising spend that worked last year. Some businesses don’t even budget.
Continue reading “How to set targets for 2022”
Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.
Continue reading “How to make great videos for Amazon FBA”
Stock-outs mean you can’t sell your product. But “no sales” isn’t just “no sales”, it’s a lot worse. If you run low or have a stock-out, things will happen that will really hurt your business.
Continue reading “How to avoid stock-outs”
Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.
Continue reading “How to grow your sales with social media”
First off, remember that negotiation is about specifics. So when you order samples, you need to provide the manufacturer with all the right information for your product specification – length, weight, appearance, packaging, and so on. You want to be comparing apples and apples, not apples, oranges and bananas, when you get responses from the different factories.
Continue reading “Top tips for negotiating with your suppliers”
The ‘also bought’ and ‘customers who viewed this item also viewed’ box on Amazon and the ‘frequently bought together’ box on your product pages contain useful information for customers – but also, useful information for you as an FBA seller.
Continue reading “What else did your customers buy?”
One Amazon seller was already selling stationery and fountain pens, and looking for new products. Glass pens, with beautiful colored spirals in the glass, seemed like a really interesting new product.
Continue reading “How returns destroy your profit – and how to avoid them”
If you have to open your own store or create your own website and delivery service, you’ll have big costs – rental, insurance, and labor. If you’re importing as well, it can take up a lot of time and a lot of effort and cost. That’s why many businesses prefer to use FBA.
Continue reading “Lower fulfillment cost = higher profit”
The secret to Amazon is not SEO, PPC, magic marketing or some other fancy strategy.
The way to win in the long term is to wow your customers with a great product at a reasonable price.
How?
Continue reading “Sell More By Pleasing Your Customers”