Automatic repricing for Amazon FBA sellers

One of the factors you need to get right to succeed on Amazon is your pricing. If you have a great product, a fantastic seller rating, all the right search terms, and the wrong price, you’re going to lose out to a cheaper seller. But of course, you don’t want to race to the bottom and compete with the ultra-cheap guy whose service levels and reviews show exactly why his prices are that low.

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Managing your advertising strategically

When you launched your first product, you probably did everything yourself. Advertising was just one of the many tasks you had to cope with – including sourcing, freight, costing and pricing, getting your account and your product pages set up, and so on. You will have taken decisions tactically, focusing on giving your product the best launch you could.

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Amazon fees and what they mean for your profitability

Amazon’s announcement of a 5% surcharge on FBA fulfillment fees is the latest price rise to hit FBA sellers. While in itself it probably isn’t a crisis for your business, together with a load of other price rises – including the rising cost of shipping goods from China and other offshore supply bases – it could be the last straw that breaks the camel’s back.

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How to differentiate your product

They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?

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More money, less work – making your FBA business more efficient

Many people start FBA businesses part-time, hoping they’ll make enough money to give up the day job. And they make the money, and they give up the day job, and they grow the FBA business… and three or four years down the line, they wake up one morning and realize that in fact, they’ve just got themselves another job.

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Seasonal Products on Amazon

If you sell seasonal products, you run a big risk of product obsolescence. All kinds of Christmas stuff – Santa hats and beards, for instance – is useless by the time we get to December 26th. That’s why we never recommend selling products that are purely seasonal.

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How to keep your shipping costs under control

Shipping costs have been rocketing, and supply chains have been disrupted, as growing demand and increased global trade hits pandemic-created problems of quarantine and workforce absences, as well as, in some places, lack of investment in ports and other infrastructure.

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Help your customers pamper themselves

Although the pandemic is certainly not over, we seem to have entered a new phase, with many people vaccinated and boosted, and life is becoming a bit more “normal” day by day. Emotionally, 2020-2021 were years of fear and grief when people turned in on themselves and wanted a safe cocoon. Now, people are beginning to want to pamper themselves; they’re starting to travel again, and they want to buy products that will help them get the most out of life.

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