Shipping costs have been rocketing, and supply chains have been disrupted, as growing demand and increased global trade hits pandemic-created problems of quarantine and workforce absences, as well as, in some places, lack of investment in ports and other infrastructure.
Continue reading “How to keep your shipping costs under control”
Although the pandemic is certainly not over, we seem to have entered a new phase, with many people vaccinated and boosted, and life is becoming a bit more “normal” day by day. Emotionally, 2020-2021 were years of fear and grief when people turned in on themselves and wanted a safe cocoon. Now, people are beginning to want to pamper themselves; they’re starting to travel again, and they want to buy products that will help them get the most out of life.
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In many ways, 2022 is going to look pretty much the same as 2021. The pandemic is still with us, limiting travel, and encouraging the growth of teleworking, telemedicine, and online education.
Continue reading “What 2022 might look like on Amazon”
It’s amazing how some businesses set their targets. Some businesses budget to do exactly the same year after year. Others aim to double their sales but assume they can do that with just the same advertising spend that worked last year. Some businesses don’t even budget.
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Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.
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Stock-outs mean you can’t sell your product. But “no sales” isn’t just “no sales”, it’s a lot worse. If you run low or have a stock-out, things will happen that will really hurt your business.
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Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.
Continue reading “How to grow your sales with social media”
First off, remember that negotiation is about specifics. So when you order samples, you need to provide the manufacturer with all the right information for your product specification – length, weight, appearance, packaging, and so on. You want to be comparing apples and apples, not apples, oranges and bananas, when you get responses from the different factories.
Continue reading “Top tips for negotiating with your suppliers”
The ‘also bought’ and ‘customers who viewed this item also viewed’ box on Amazon and the ‘frequently bought together’ box on your product pages contain useful information for customers – but also, useful information for you as an FBA seller.
Continue reading “What else did your customers buy?”
One Amazon seller was already selling stationery and fountain pens, and looking for new products. Glass pens, with beautiful colored spirals in the glass, seemed like a really interesting new product.
Continue reading “How returns destroy your profit – and how to avoid them”