When you’re starting an online brand, using social media influencers is one way of gaining customer trust. You can’t offer a taste of your spice mix or let people pick up your cook-pots in their hands, but you can let an influencer do that and make a video about it. Because the big influencers have great relationships with their followers, if they recommend your product, customers will believe them.
Continue reading “Big brand influencers vs nano-influencers”
Many people get started in FBA as a side hustle. But at some point, if they’re moderately successful, they start thinking about whether it could become a full-time job.
Continue reading “Making Amazon FBA your full-time job”Weddings are booming right now. Many couples deferred their weddings during the pandemic, and now they’re tying the knot.
Continue reading “The great wedding boom of 2022”
One of the factors you need to get right to succeed on Amazon is your pricing. If you have a great product, a fantastic seller rating, all the right search terms, and the wrong price, you’re going to lose out to a cheaper seller. But of course, you don’t want to race to the bottom and compete with the ultra-cheap guy whose service levels and reviews show exactly why his prices are that low.
Continue reading “Automatic repricing for Amazon FBA sellers”
Summer is here, or nearly here (depending on how far north you live), and it’s time to look at what products are going to do well this summer.
Continue reading “What to sell on Amazon FBA this summer”
When you launched your first product, you probably did everything yourself. Advertising was just one of the many tasks you had to cope with – including sourcing, freight, costing and pricing, getting your account and your product pages set up, and so on. You will have taken decisions tactically, focusing on giving your product the best launch you could.
Continue reading “Managing your advertising strategically”
One of the crucial factors in ensuring your product’s success is getting good reviews on Amazon. However, you’re not allowed to give products away in order to get reviews (as you could before 2016), so it can be difficult to get your product on the radar.
Continue reading “Amazon Vine Program And Other Ways To Get Reviews”
Amazon Launchpad is a service that Amazon has now been running for a good few years, promoting entrepreneurs and brand owners with unique and innovative products. It’s particularly interested in certified Black-owned businesses, and climate pledge friendly businesses, and it represents a great move up from Kickstarter for businesses that used that site to get their first products launched.
Continue reading “Amazon Launchpad – is it for you?”
Do you remember the early days of the internet, when pages were just text? And then we got thumbnail photos, and people started using blinking comic sans in red with yellow outlines for their headers, just because they could?
Continue reading “Creating great A+ content”
They used to say “Build a better mousetrap and the world will beat a path to your door.” Not any more. Type “mousetrap” into Amazon and you get 631 results. How on earth can anyone choose?
Continue reading “How to differentiate your product”