The year in Amazon always starts rather quietly. The holiday season all the way from Thanksgiving and Black Friday to Christmas and Kwanzaa has been busy, and then sales begin to fall back as the new year arrives.
Continue reading “Important 2023 Dates for Amazon – be prepared!“Category: Advertising / PPC
Digital Marketing Tools
Marketing is crucial to getting good returns from your FBA business, but it can be incredibly time-consuming. Sometimes, you can’t seem to get the right information; sometimes you have to manage processes manually that could surely be automated, if only you had a way to do it.
Continue reading “Digital Marketing Tools“New Year’s resolutions for FBA sellers
New Year’s resolutions are a great way of assessing where you’ve got to, and what you need to do next. For instance, you’ve got a bit out of shape, so you say “next year, I’m going to swim twice a week and run every weekend”.
Continue reading “New Year’s resolutions for FBA sellers“How to provide great customer service on Amazon FBA
Your relationship with your customers if you sell on Amazon is indirect; technically, they ‘belong’ to Amazon, not to you. But that doesn’t mean you can pass the buck. You are responsible for your customers having a great experience.
Continue reading “How to provide great customer service on Amazon FBA“Using Alibaba For Amazon Sellers
Alibaba is one of the most important resources for FBA businesses. It’s a key element in sourcing, if you want to buy from China.
Continue reading “Using Alibaba For Amazon Sellers”A guide to TikTok for FBA sellers
TikTok has become a huge social media platform, with more than a billion monthly users; it reaches a massive audience of mainly (but not only) younger people, and it’s still growing fast.
Continue reading “A guide to TikTok for FBA sellers“Optimizing Your Business In Q4
Q4 is your big chance to sell a whole lot of product, so most FBA sellers spend the quarter focusing single-mindedly on unit sales.
Continue reading “Optimizing Your Business In Q4”Reducing your ad spend without cutting your sales
You may be lucky enough to have a product that’s in the top three of both organic search results and sponsored ad results. It might even be number one in both.
Continue reading “Reducing your ad spend without cutting your sales”Amazon FBA: Passive Income Business?
Some people want to treat their FBA business as passive income. They source the product, launch it, and then just leave it to tick over.
Continue reading “Amazon FBA: Passive Income Business?”It’s time to say goodbye – when it’s time to shut a listing
Sometimes, despite all the care you take over product selection, you end up with a product that just isn’t selling. And if nothing you try has any effect on sales, you may need to say goodbye to that product – close that listing and move on.
Continue reading “It’s time to say goodbye – when it’s time to shut a listing”