When you’re making your business plan, you need to include Amazon’s fees in as a product cost. If you’re selling goods in the $25-100 range, it’s not a problem. But if you want to sell goods that are below $10, the referral fees can be a real issue, and can even stop you making a profit at all.
Continue reading “Amazon’s Small and Light Program – tiny fees for tiny products”
There are people all over the place who will tell you they have the secret formula for your business. A recent podcast about ‘day-parting’ on Google Ads was one good example.
Continue reading “PPC Tips & Ways To Make Your Campaigns Better!”
The fourth quarter is the time for any retailer to make super profits. That applies every bit as much on Amazon as in the mall; there’s a huge spike in both searches and sales. There’s Black Friday, Cyber Monday, Thanksgiving, Hallowe’en, Christmas/Hanukkah/Kwanzaa; lots to look forward to!
Continue reading “Q4 is the time to make super profits!”
If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.
Continue reading “How To Manage Your Amazon PPC Ads”
When you launched your first product, you probably did everything yourself. Advertising was just one of the many tasks you had to cope with – including sourcing, freight, costing and pricing, getting your account and your product pages set up, and so on. You will have taken decisions tactically, focusing on giving your product the best launch you could.
Continue reading “Managing your advertising strategically”
One of the crucial factors in ensuring your product’s success is getting good reviews on Amazon. However, you’re not allowed to give products away in order to get reviews (as you could before 2016), so it can be difficult to get your product on the radar.
Continue reading “Amazon Vine Program And Other Ways To Get Reviews”
One of Amazon’s newest developments is live shopping – Amazon Live (https://advertising.amazon.com/en-us/solutions/products/amazon-live?ref_=a20m_us_blg_amzninfl_b_lv). Amazon has recruited – and is still recruiting – influencers to host livestreams.
Continue reading “Amazon Livestreaming”
Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.
For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.
Continue reading “Target your competitors – Take aim! Ready! Sell!”
Amazon’s search engine includes quite a number of different inputs. For instance, it includes your sales velocity and your historic sales – which gives you no help at all if you’re just starting out. It also includes your conversion rate – that is, the percentage of people who click on your product page and then go on to buy the product.
Continue reading “Higher conversion rates boost your search ranking”
There are a number of proven strategies to boost your conversions & sales on Amazon. Imagine you have 100 visitors a day to your product. If you boost your conversion from 10% up to 20% you will also double sales to 20 units a day!
With no extra ad spending, no extra cost, you can suddenly sell more and rank up – just by optimizing your listing.
When a customer is looking for a product on Amazon, the first things they will see are the price, main image and also the number of reviews and review ratings.
Continue reading “Amazon FBA: Boost Conversions”