Using ChatGPT for Amazon FBA

ChatGPT has been in the news for the past few weeks. If you haven’t heard of it, you’re in a very small minority. But what is it, and more importantly, how can it help you as an FBA seller?

GPT stands for Generative Pre-trained Transformer. That might not get you much further, so to explain, it’s a type of artificial intelligence that can take prompts and create content based on your prompts. It’s not just about answering questions; for instance you can ask it to tell a funny story about dogs, or generate a letter of apology for missing a meeting.

You are in charge of what specifications you give it. So writing product descriptions for Amazon should be a breeze for ChatGPT. But it could also generate other form of written content, such as marketing copy, or social media posts.

Best of all, you don’t need a programming language to use it. You can talk (or rather type) to ChatGPT just like you would talk to a colleague. Ask it to generate a tweet for you, and it will even include relevant hashtags.

So writing a product listing could be much easier if you let ChatGPT get it started for you. You could give it the core keywords, and tell it about your USP, and you might also want to specify a tone of voice for it to use. Then, just like a copywriter, it will get going on the information you’ve given it.

However, AI content is often general, vague, and unoriginal. You may need to vet it to add specifics, make it less bland, and make it fit your brand. You’ll need to schedule time for editing what ChatGPT comes back with before you go live on Amazon (or elsewhere) with it.

You’ll also need to put some time into your prompt. “Write an ad for my dog food” is a poor prompt. “Write an ad for my 100% organic dog food with extra vitamins” is better. “Write an ad for my 100% organic dog food with extra vitamins, highlight the health benefits and emphasize the no-quibbles money back guarantee” is really going to get ChatGPT to pull out all the stops and produce great copy.

And you need to remember that ChatGPT doesn’t sign NDAs or non-compete clauses, so your main competitors may also be using it. They’ll likely be using the same keywords as you. That means you could end up with AI content that looks very, very similar to your competitors’, so you need to keep adding your differentiation.

However, there are other ways that ChatGPT can also help you. For instance, you could ask it to analyze your (or your competitors’) customer feedback and spot trends, or identify fresh insights. You could ask what are the commonest customer complaints for a particular product. It’s good at looking at huge amounts of information, so use it to break the back of big projects like this.

You could ask it to get the ten top keywords related to your niche. That saves you sitting down with a pen and notepad and racking your brains. It might also come out with some that you hadn’t thought of.

You could even ask it for what color your packaging should be. It will most likely give you various options, explaining their associations in customers’ minds and the message you would be sending if you selected that color.

In fact, it may be well worth your while thinking up some other questions you’d like to ask ChatGPT. At the moment, it’s 100% free, so you’re wasting nothing except a little time, and the payback could be pretty good!

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