To write a great product listing you can’t just say what your product is, generically. In a brick-and-mortar shop, you can get away with having a SKU called ‘shirt’ or ‘sweater’. Customers can look at the label to see what fabric it’s made of or what size it is. On Amazon, you need to be much more specific.
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Amazon could probably afford to sit on its laurels. It owns half the market in US e-commerce. It has high market shares around the world, notably in the UK, Europe, and India. It’s the gorilla in its marketplace.
But Amazon keeps innovating; it’s always trying new things.
Continue reading “Amazon’s new direction”
If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.
Continue reading “How To Manage Your Amazon PPC Ads”
You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.
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When you’re starting an online brand, using social media influencers is one way of gaining customer trust. You can’t offer a taste of your spice mix or let people pick up your cook-pots in their hands, but you can let an influencer do that and make a video about it. Because the big influencers have great relationships with their followers, if they recommend your product, customers will believe them.
Continue reading “Big brand influencers vs nano-influencers”Weddings are booming right now. Many couples deferred their weddings during the pandemic, and now they’re tying the knot.
Continue reading “The great wedding boom of 2022”
Summer is here, or nearly here (depending on how far north you live), and it’s time to look at what products are going to do well this summer.
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When you launched your first product, you probably did everything yourself. Advertising was just one of the many tasks you had to cope with – including sourcing, freight, costing and pricing, getting your account and your product pages set up, and so on. You will have taken decisions tactically, focusing on giving your product the best launch you could.
Continue reading “Managing your advertising strategically”
One of the crucial factors in ensuring your product’s success is getting good reviews on Amazon. However, you’re not allowed to give products away in order to get reviews (as you could before 2016), so it can be difficult to get your product on the radar.
Continue reading “Amazon Vine Program And Other Ways To Get Reviews”
Amazon Launchpad is a service that Amazon has now been running for a good few years, promoting entrepreneurs and brand owners with unique and innovative products. It’s particularly interested in certified Black-owned businesses, and climate pledge friendly businesses, and it represents a great move up from Kickstarter for businesses that used that site to get their first products launched.
Continue reading “Amazon Launchpad – is it for you?”