If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.
Continue reading “How To Manage Your Amazon PPC Ads”
You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.
Continue reading “Don’t make these simple Amazon FBA mistakes!”
One of the factors you need to get right to succeed on Amazon is your pricing. If you have a great product, a fantastic seller rating, all the right search terms, and the wrong price, you’re going to lose out to a cheaper seller. But of course, you don’t want to race to the bottom and compete with the ultra-cheap guy whose service levels and reviews show exactly why his prices are that low.
Continue reading “Automatic repricing for Amazon FBA sellers”
Summer is here, or nearly here (depending on how far north you live), and it’s time to look at what products are going to do well this summer.
Continue reading “What to sell on Amazon FBA this summer”
Niche products can be fantastic earners on FBA if you select the right products. A good niche product has huge benefits;
Continue reading “Finding and marketing niche products on Amazon”
When you launched your first product, you probably did everything yourself. Advertising was just one of the many tasks you had to cope with – including sourcing, freight, costing and pricing, getting your account and your product pages set up, and so on. You will have taken decisions tactically, focusing on giving your product the best launch you could.
Continue reading “Managing your advertising strategically”
Amazon has been taking product compliance increasingly seriously over the past couple of years. It realizes that one reason many people trust Amazon above, say, Craigslist or Facebook Marketplace, is that it’s a regulated market – Amazon only allows approved sellers, and actively polices their publicity, pricing, and sales records. Product compliance is another piece of this regulatory jigsaw.
Continue reading “Amazon Compliance: Don’t Get Banned!”
Amazon’s announcement of a 5% surcharge on FBA fulfillment fees is the latest price rise to hit FBA sellers. While in itself it probably isn’t a crisis for your business, together with a load of other price rises – including the rising cost of shipping goods from China and other offshore supply bases – it could be the last straw that breaks the camel’s back.
Continue reading “Amazon fees and what they mean for your profitability”
Do you remember the early days of the internet, when pages were just text? And then we got thumbnail photos, and people started using blinking comic sans in red with yellow outlines for their headers, just because they could?
Continue reading “Creating great A+ content”
Some Amazon sellers have difficulty understanding the buy box. On many product pages, it looks similar to a buy button on eBay or on an e-commerce website. But it isn’t.
Continue reading “How to make sure you win the Amazon buy box”