Sometimes, despite all the care you take over product selection, you end up with a product that just isn’t selling. And if nothing you try has any effect on sales, you may need to say goodbye to that product – close that listing and move on.
Continue reading “It’s time to say goodbye – when it’s time to shut a listing”
The last three months of the year are always the time that most retailers make the most profit, and that’s true for FBA sellers too. However, the pot of gold won’t arrive of its own accord – you need to put some hard work in. It can get hectic.
Continue reading “How to have a super-profitable Q4”Many FBA sellers get started with their own money, buying their initial inventory themselves and moving on from there. They don’t typically borrow from the bank to set the business up.
Continue reading “Finance options for the FBA business”
The cost of returns is one you probably didn’t think about when you started your FBA business, but it can be a major cost of business. It can take away over a quarter of your profit without your realizing it!
Continue reading “Minimizing the cost of your Amazon returns”
Organic keyword ranking sounds complicated, but it’s not; it simply means how well your product page attracts potential customers based on the keywords it contains, “organically”, that is, not by pay per click advertising.
Continue reading “All you need to know about organic keyword ranking”
Sales rank, or BSR (Best Sellers Rank) is one of the most important numbers when you’re an FBA seller. It shows where your product stands in the competitive universe, and obviously, you want it to be number one.
Continue reading “Understanding Amazon Sales Rank”
When you’re making your business plan, you need to include Amazon’s fees in as a product cost. If you’re selling goods in the $25-100 range, it’s not a problem. But if you want to sell goods that are below $10, the referral fees can be a real issue, and can even stop you making a profit at all.
Continue reading “Amazon’s Small and Light Program – tiny fees for tiny products”
There are people all over the place who will tell you they have the secret formula for your business. A recent podcast about ‘day-parting’ on Google Ads was one good example.
Continue reading “PPC Tips & Ways To Make Your Campaigns Better!”
The fourth quarter is the time for any retailer to make super profits. That applies every bit as much on Amazon as in the mall; there’s a huge spike in both searches and sales. There’s Black Friday, Cyber Monday, Thanksgiving, Hallowe’en, Christmas/Hanukkah/Kwanzaa; lots to look forward to!
Continue reading “Q4 is the time to make super profits!”
To write a great product listing you can’t just say what your product is, generically. In a brick-and-mortar shop, you can get away with having a SKU called ‘shirt’ or ‘sweater’. Customers can look at the label to see what fabric it’s made of or what size it is. On Amazon, you need to be much more specific.
Continue reading “How to write a good product listing”