How returns destroy your profit – and how to avoid them

One Amazon seller was already selling stationery and fountain pens, and looking for new products. Glass pens, with beautiful colored spirals in the glass, seemed like a really interesting new product.

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Higher conversion rates boost your search ranking

Amazon’s search engine includes quite a number of different inputs. For instance, it includes your sales velocity and your historic sales – which gives you no help at all if you’re just starting out. It also includes your conversion rate – that is, the percentage of people who click on your product page and then go on to buy the product.

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Check Your Competitors Social Media

If you are doing things right, you’re building your brand outside Amazon as well as within the platform. You have a blog, you have a Facebook page, you Tweet, you’re on Instagram. Your branding is consistent and it’s working.

But do you know how your competitors’ brands are positioned? It’s time to take a look.

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Keeping a watch on the competition

Competitor analysis used to be easy. There were maybe five or six major competitors and you knew who they were.

But now there are literally thousands of sellers joining the Amazon marketplace every day. (That’s right; not every month, or even every week – every single day.) It’s much less easy to keep an eye on them.

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From A to B of A/B testing

The point of A/B or ‘split’ testing is to identify the most successful content and pricing. It allows you to optimize your listing, using real input from your customer base.

We call it A/B but ‘split’ testing can be used to try out more than just two possibilities. You could try half a dozen.

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Your Amazon Brand

Building a brand is not just about adding your logo to a product. A brand is every interaction a customer has with your company from the product to customer service emails. 

In this article, we guide you through creating your brand for Amazon FBA or improving an existing brand. 

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Low Competition Niches on Amazon

Amazon used to be a lot easier. Many niches were uncompetitive, with sellers having low-quality listings and photos.

That all changed. With hundreds of courses on Amazon and tools to find new product ideas, all the best niches got discovered.

So how do you win in the long run?

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