How returns destroy your profit – and how to avoid them

One Amazon seller was already selling stationery and fountain pens, and looking for new products. Glass pens, with beautiful colored spirals in the glass, seemed like a really interesting new product.

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Lower fulfillment cost = higher profit

If you have to open your own store or create your own website and delivery service, you’ll have big costs – rental, insurance, and labor. If you’re importing as well, it can take up a lot of time and a lot of effort and cost. That’s why many businesses prefer to use FBA.

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Check Your Competitors Social Media

If you are doing things right, you’re building your brand outside Amazon as well as within the platform. You have a blog, you have a Facebook page, you Tweet, you’re on Instagram. Your branding is consistent and it’s working.

But do you know how your competitors’ brands are positioned? It’s time to take a look.

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Keeping a watch on the competition

Competitor analysis used to be easy. There were maybe five or six major competitors and you knew who they were.

But now there are literally thousands of sellers joining the Amazon marketplace every day. (That’s right; not every month, or even every week – every single day.) It’s much less easy to keep an eye on them.

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From A to B of A/B testing

The point of A/B or ‘split’ testing is to identify the most successful content and pricing. It allows you to optimize your listing, using real input from your customer base.

We call it A/B but ‘split’ testing can be used to try out more than just two possibilities. You could try half a dozen.

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Your Amazon Brand

Building a brand is not just about adding your logo to a product. A brand is every interaction a customer has with your company from the product to customer service emails. 

In this article, we guide you through creating your brand for Amazon FBA or improving an existing brand. 

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Amazon FBA: Boost Conversions

There are a number of proven strategies to boost your conversions & sales on Amazon. Imagine you have 100 visitors a day to your product. If you boost your conversion from 10% up to 20% you will also double sales to 20 units a day!

With no extra ad spending, no extra cost, you can suddenly sell more and rank up – just by optimizing your listing. 

When a customer is looking for a product on Amazon, the first things they will see are the price, main image and also the number of reviews and review ratings. 

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