Seasonal Products on Amazon

If you sell seasonal products, you run a big risk of product obsolescence. All kinds of Christmas stuff – Santa hats and beards, for instance – is useless by the time we get to December 26th. That’s why we never recommend selling products that are purely seasonal.

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Help, Supply Chain Issues!

Supply chains all over the world have been disrupted, and it’s costing more to ship products, too. It’s hurt most businesses over the last year, and according to research group IHS Markit, it’s likely to continue this year.

But there are a lot of things you can do to help your business.  So let’s look at ways around the supply chain issue.

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Beating the Black Hats on Amazon

There are plenty of people who can’t be bothered to work out their own business model or product – they just want to cream the profit out of someone else’s. Unfortunately, they flourish on Amazon, as some honest sellers have found to their cost.

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How to keep your shipping costs under control

Shipping costs have been rocketing, and supply chains have been disrupted, as growing demand and increased global trade hits pandemic-created problems of quarantine and workforce absences, as well as, in some places, lack of investment in ports and other infrastructure.

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Help your customers pamper themselves

Although the pandemic is certainly not over, we seem to have entered a new phase, with many people vaccinated and boosted, and life is becoming a bit more “normal” day by day. Emotionally, 2020-2021 were years of fear and grief when people turned in on themselves and wanted a safe cocoon. Now, people are beginning to want to pamper themselves; they’re starting to travel again, and they want to buy products that will help them get the most out of life.

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Ways to delight your Amazon customers

There are quite a few ways you can go beyond the basic buy/sell transaction and give your customers something they’ll value. We’ve summarized some of the best here.

A personal touch

Whenever I buy on eBay, it’s always so nice to get a card in the box that says something like “Hope you like this, please just let me know it arrived safely – or get in touch if anything’s wrong”. Yes, that’s in the terms and conditions, but it is so nice to get the message direct – even more so if it’s handwritten and signed.

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