Winning on Amazon over the long term is about providing the most value for the lowest cost possible. Amazon’s ranking algorithm promotes products with high review ratings and good feedback. You can’t just sell a product and hope to win. It has to be better quality then the customer is expecting to receive in order to get reviews and rank over the long term.
Good products get more good reviews leading to more sales and even more reviews. It is a positive cycle.
So how do you make sure you produce a good quality product?
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