The fourth quarter is the time for any retailer to make super profits. That applies every bit as much on Amazon as in the mall; there’s a huge spike in both searches and sales. There’s Black Friday, Cyber Monday, Thanksgiving, Hallowe’en, Christmas/Hanukkah/Kwanzaa; lots to look forward to!
Continue reading “Q4 is the time to make super profits!”Category: Product Perfomance
How to write a good product listing
To write a great product listing you can’t just say what your product is, generically. In a brick-and-mortar shop, you can get away with having a SKU called ‘shirt’ or ‘sweater’. Customers can look at the label to see what fabric it’s made of or what size it is. On Amazon, you need to be much more specific.
Continue reading “How to write a good product listing”Amazon’s new direction
Amazon could probably afford to sit on its laurels. It owns half the market in US e-commerce. It has high market shares around the world, notably in the UK, Europe, and India. It’s the gorilla in its marketplace.
But Amazon keeps innovating; it’s always trying new things.
Continue reading “Amazon’s new direction”How to get the most out of using Alibaba for sourcing
Alibaba is a really great way to source products to sell on Amazon. The Chinese company is a massive e-commerce platform, not unlike eBay or Amazon. The big difference is that it doesn’t sell to consumers; it’s strictly B2B (business to business).
Continue reading “How to get the most out of using Alibaba for sourcing”How To Get Rid Of Excess Inventory
Excess inventory is a problem. It ties up your capital, which might be better used elsewhere. It means your product isn’t selling as well as it should. And Amazon doesn’t like it either.
Continue reading “How To Get Rid Of Excess Inventory “How To Manage Your Amazon PPC Ads
If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.
Continue reading “How To Manage Your Amazon PPC Ads”Don’t make these simple Amazon FBA mistakes!
You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.
Continue reading “Don’t make these simple Amazon FBA mistakes!”Automatic repricing for Amazon FBA sellers
One of the factors you need to get right to succeed on Amazon is your pricing. If you have a great product, a fantastic seller rating, all the right search terms, and the wrong price, you’re going to lose out to a cheaper seller. But of course, you don’t want to race to the bottom and compete with the ultra-cheap guy whose service levels and reviews show exactly why his prices are that low.
Continue reading “Automatic repricing for Amazon FBA sellers”What to sell on Amazon FBA this summer
Summer is here, or nearly here (depending on how far north you live), and it’s time to look at what products are going to do well this summer.
Continue reading “What to sell on Amazon FBA this summer”Finding and marketing niche products on Amazon
Niche products can be fantastic earners on FBA if you select the right products. A good niche product has huge benefits;
Continue reading “Finding and marketing niche products on Amazon”