Organic keyword ranking sounds complicated, but it’s not; it simply means how well your product page attracts potential customers based on the keywords it contains, “organically”, that is, not by pay per click advertising.
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Sales rank, or BSR (Best Sellers Rank) is one of the most important numbers when you’re an FBA seller. It shows where your product stands in the competitive universe, and obviously, you want it to be number one.
Continue reading “Understanding Amazon Sales Rank”
There are people all over the place who will tell you they have the secret formula for your business. A recent podcast about ‘day-parting’ on Google Ads was one good example.
Continue reading “PPC Tips & Ways To Make Your Campaigns Better!”
The fourth quarter is the time for any retailer to make super profits. That applies every bit as much on Amazon as in the mall; there’s a huge spike in both searches and sales. There’s Black Friday, Cyber Monday, Thanksgiving, Hallowe’en, Christmas/Hanukkah/Kwanzaa; lots to look forward to!
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To write a great product listing you can’t just say what your product is, generically. In a brick-and-mortar shop, you can get away with having a SKU called ‘shirt’ or ‘sweater’. Customers can look at the label to see what fabric it’s made of or what size it is. On Amazon, you need to be much more specific.
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Amazon could probably afford to sit on its laurels. It owns half the market in US e-commerce. It has high market shares around the world, notably in the UK, Europe, and India. It’s the gorilla in its marketplace.
But Amazon keeps innovating; it’s always trying new things.
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Excess inventory is a problem. It ties up your capital, which might be better used elsewhere. It means your product isn’t selling as well as it should. And Amazon doesn’t like it either.
Continue reading “How To Get Rid Of Excess Inventory “
You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.
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Many people get started in FBA as a side hustle. But at some point, if they’re moderately successful, they start thinking about whether it could become a full-time job.
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One of the factors you need to get right to succeed on Amazon is your pricing. If you have a great product, a fantastic seller rating, all the right search terms, and the wrong price, you’re going to lose out to a cheaper seller. But of course, you don’t want to race to the bottom and compete with the ultra-cheap guy whose service levels and reviews show exactly why his prices are that low.
Continue reading “Automatic repricing for Amazon FBA sellers”