Many people start FBA businesses part-time, hoping they’ll make enough money to give up the day job. And they make the money, and they give up the day job, and they grow the FBA business… and three or four years down the line, they wake up one morning and realize that in fact, they’ve just got themselves another job.
Continue reading “More money, less work – making your FBA business more efficient”Category: Martketing
Amazon Livestreaming
One of Amazon’s newest developments is live shopping – Amazon Live (https://advertising.amazon.com/en-us/solutions/products/amazon-live?ref_=a20m_us_blg_amzninfl_b_lv). Amazon has recruited – and is still recruiting – influencers to host livestreams.
Continue reading “Amazon Livestreaming”How to sell home decor on Amazon
Home decor has traditionally been a bricks-and-mortar sell. Buy a big sectional, and USPS isn’t going to want to deliver it.
Continue reading “How to sell home decor on Amazon”Beating the Black Hats on Amazon
There are plenty of people who can’t be bothered to work out their own business model or product – they just want to cream the profit out of someone else’s. Unfortunately, they flourish on Amazon, as some honest sellers have found to their cost.
Continue reading “Beating the Black Hats on Amazon”Tools to help you make social media content
Social media content is a great way to promote your FBA products and business. But it’s not something you can do once and then walk away. You have to keep doing it.
Continue reading “Tools to help you make social media content”Target your competitors – Take aim! Ready! Sell!
Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.
For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.
Continue reading “Target your competitors – Take aim! Ready! Sell!”Amazon FBA Big Trends Late 2021
The last couple of years have been a time out for many people – Covid restrictions have cramped their style. But at the same time, lock-downs, shelter-in-place, and teleworking have given many a taste of a different lifestyle – or the desire to change their lives.
Continue reading “Amazon FBA Big Trends Late 2021”How to grow your sales with social media
Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.
Continue reading “How to grow your sales with social media”Listing Optimization: Using Photos To Tell A Story
Amazon takes a lot of care to make all product photos look the same. There are strict rules, particularly when it comes to your main image. Viewers get to see products as if they were staged for judging at a show – all in the same light, same size, same definition.
So a lot of FBA sellers think the main thing to do with Amazon photos is to just make sure they comply with the guidelines. But there’s a lot more you can do than that.
Continue reading “Listing Optimization: Using Photos To Tell A Story”Can I sell my FBA business? And what is it worth?
Over the past few years, a new kind of Amazon business has emerged – the FBA consolidator or aggregators. These are big businesses, with plenty of money to spend on buying up FBA businesses and scaling them up big-time.
Continue reading “Can I sell my FBA business? And what is it worth?”