There are plenty of opportunities for FBA sellers to get together these days. There are big conferences and smaller meet-ups, and there are conferences which focus on different areas – sourcing, marketing, or tech. There are even conferences for small business and for those just getting started.
But with so many opportunities, how do you pick the right one?
Amazon’s growth rate has slowed down, according to recent financial results. However, some of that is quite simply due to the fact that things have returned pretty much to normal following the pandemic.
The year in Amazon always starts rather quietly. The holiday season all the way from Thanksgiving and Black Friday to Christmas and Kwanzaa has been busy, and then sales begin to fall back as the new year arrives.
Marketing is crucial to getting good returns from your FBA business, but it can be incredibly time-consuming. Sometimes, you can’t seem to get the right information; sometimes you have to manage processes manually that could surely be automated, if only you had a way to do it.
New Year’s resolutions are a great way of assessing where you’ve got to, and what you need to do next. For instance, you’ve got a bit out of shape, so you say “next year, I’m going to swim twice a week and run every weekend”.
Your relationship with your customers if you sell on Amazon is indirect; technically, they ‘belong’ to Amazon, not to you. But that doesn’t mean you can pass the buck. You are responsible for your customers having a great experience.
Some FBA sellers react to Amazon fee increases with a huge dose of negativity. It’s the beginning of the end; Amazon doesn’t really want FBA sellers, it’s trying to ruin them, the business isn’t as profitable as it used to be and soon it will be all over.