It’s amazing how some businesses set their targets. Some businesses budget to do exactly the same year after year. Others aim to double their sales but assume they can do that with just the same advertising spend that worked last year. Some businesses don’t even budget.
Continue reading “How to set targets for 2022”
Making good videos can dramatically improve your sales. It’s obvious when you think about it; while customers in bricks-and-mortar shops can interact with the product directly, on Amazon they can’t touch, feel, or poke it. But a video that shows someone using the product can help to fill in the gaps and make them feel more comfortable about buying it.
Continue reading “How to make great videos for Amazon FBA”
Take a look at the top-selling products in your space – the major competition. Try to find out where they are weak.
For instance, if you look at customer reviews, you’ll easily see where your competitor is going wrong. Sometimes you’ll find customers really unhappy about a weakness; other times, you’ll need to pick up on hints.
Continue reading “Target your competitors – Take aim! Ready! Sell!”
The last couple of years have been a time out for many people – Covid restrictions have cramped their style. But at the same time, lock-downs, shelter-in-place, and teleworking have given many a taste of a different lifestyle – or the desire to change their lives.
Continue reading “Amazon FBA Big Trends Late 2021”
Amazon does a great job of directing people who want to buy a product to your listing. It doesn’t do a great job when it comes to building your brand or marketing your product to people who’re not yet actively seeking it.
Continue reading “How to grow your sales with social media”
The ‘also bought’ and ‘customers who viewed this item also viewed’ box on Amazon and the ‘frequently bought together’ box on your product pages contain useful information for customers – but also, useful information for you as an FBA seller.
Continue reading “What else did your customers buy?”
If you’re like most people you haven’t even begun to think about Christmas yet. You might have had a few thoughts about replacing some of your older computer kit on Black Friday, but that’s about all.
Continue reading “Looking forward to the holiday season”
Amazon’s search engine includes quite a number of different inputs. For instance, it includes your sales velocity and your historic sales – which gives you no help at all if you’re just starting out. It also includes your conversion rate – that is, the percentage of people who click on your product page and then go on to buy the product.
Continue reading “Higher conversion rates boost your search ranking”
If you are doing things right, you’re building your brand outside Amazon as well as within the platform. You have a blog, you have a Facebook page, you Tweet, you’re on Instagram. Your branding is consistent and it’s working.
But do you know how your competitors’ brands are positioned? It’s time to take a look.
Continue reading “Check Your Competitors Social Media”
The point of A/B or ‘split’ testing is to identify the most successful content and pricing. It allows you to optimize your listing, using real input from your customer base.
We call it A/B but ‘split’ testing can be used to try out more than just two possibilities. You could try half a dozen.
Continue reading “From A to B of A/B testing”