In this blog post, we’ll reveal top strategies for enhancing your keyword rank on Amazon. Keywords are crucial to the Amazon search algorithm—without them, your products won’t be found. Let’s dive into the best practices for optimizing your keyword strategy.
- Expand Your Keyword Research
The first step to success is conducting comprehensive keyword research. Combine tools like Merchant Words and Google Keyword Tool to create an initial list of relevant keywords. Keep an eye out for keyword suggestion tools that can provide further inspiration.
Compile as many pertinent keywords as possible, ensuring they are included in your Amazon product listing page or backend search terms.
- Ensure Your Keywords Are Indexed
To verify that your product is indexed on Amazon for your primary keywords, enter your ASIN and “Keyword” in the Amazon search bar. If your product appears in the search results, it’s indexed. If not, you’ll need to revise your listing. Various tools can help automate this process.
- Track Your Keyword Performance
Select your top 10 priority keywords and monitor their ranking using keyword rank tracking software. This tool will provide daily updates on keyword performance and display helpful charts to track rank changes over time. Stay alert for any rank drops and respond with the tactics outlined below.
- Utilize Super URLs
A super URL is a link to your product that incorporates a specific keyword. It simulates a user searching for your product using that keyword and leads them directly to your item. When promoting your product off Amazon, use super URLs to encourage Amazon to rank you higher for that keyword.
- Advertise Your Keywords with Amazon PPC
After incorporating your main keywords into your listing and confirming their indexing, use Amazon PPC to further promote those keywords. Sales made through the advertising platform will also boost your organic rank for the associated keyword.
- Prioritize Focus Over Quantity
Instead of attempting to rank for every keyword on your list, concentrate on the top 5 to 10 keywords with the most potential volume and least competition. You can always expand your focus later. By prioritizing a smaller set of keywords, you’ll have a better chance of achieving your ranking goals.
- Target High-Potential Keywords
The best keywords for your product may not be the highest-volume keywords. Consider targeting keywords ranked 2 to 10 in volume or long-tail keywords. Many sellers focus solely on the primary keyword, making it more competitive and challenging to rank.
Conclusion
Invest time in extensive keyword research to ensure the Amazon search algorithm can find your products. Choose your most important keywords and track their ranking performance. Optimize your keyword strategy by running promotions, driving sales, and marketing off Amazon using super URLs. By implementing these best practices, you’ll be well on your way to improving your keyword ranking and boosting your Amazon sales.