To write a great product listing you can’t just say what your product is, generically. In a brick-and-mortar shop, you can get away with having a SKU called ‘shirt’ or ‘sweater’. Customers can look at the label to see what fabric it’s made of or what size it is. On Amazon, you need to be much more specific.
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Amazon could probably afford to sit on its laurels. It owns half the market in US e-commerce. It has high market shares around the world, notably in the UK, Europe, and India. It’s the gorilla in its marketplace.
But Amazon keeps innovating; it’s always trying new things.
Continue reading “Amazon’s new direction”
Alibaba is a really great way to source products to sell on Amazon. The Chinese company is a massive e-commerce platform, not unlike eBay or Amazon. The big difference is that it doesn’t sell to consumers; it’s strictly B2B (business to business).
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Excess inventory is a problem. It ties up your capital, which might be better used elsewhere. It means your product isn’t selling as well as it should. And Amazon doesn’t like it either.
Continue reading “How To Get Rid Of Excess Inventory “
If you’re selling on FBA you’ll almost certainly be using Amazon Pay Per Click (PPC) ads to get traffic to your product page. But it can be quite a job getting it right.
Continue reading “How To Manage Your Amazon PPC Ads”
You might not believe it, but even experienced Amazon sellers sometimes make mistakes. Amazon has a simple business model but it’s a complex business, so you need to cross the t’s and dot the i’s.
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When you’re starting an online brand, using social media influencers is one way of gaining customer trust. You can’t offer a taste of your spice mix or let people pick up your cook-pots in their hands, but you can let an influencer do that and make a video about it. Because the big influencers have great relationships with their followers, if they recommend your product, customers will believe them.
Continue reading “Big brand influencers vs nano-influencers”
Many people get started in FBA as a side hustle. But at some point, if they’re moderately successful, they start thinking about whether it could become a full-time job.
Continue reading “Making Amazon FBA your full-time job”Weddings are booming right now. Many couples deferred their weddings during the pandemic, and now they’re tying the knot.
Continue reading “The great wedding boom of 2022”
One of the factors you need to get right to succeed on Amazon is your pricing. If you have a great product, a fantastic seller rating, all the right search terms, and the wrong price, you’re going to lose out to a cheaper seller. But of course, you don’t want to race to the bottom and compete with the ultra-cheap guy whose service levels and reviews show exactly why his prices are that low.
Continue reading “Automatic repricing for Amazon FBA sellers”