One Amazon seller was already selling stationery and fountain pens, and looking for new products. Glass pens, with beautiful colored spirals in the glass, seemed like a really interesting new product.
Continue reading “How returns destroy your profit – and how to avoid them”
A lot of the time, when you start out as an Amazon vendor, or when you introduce a new product, you’re reinventing the wheel.
Continue reading “Things to learn from your competitors”
Amazon’s search engine includes quite a number of different inputs. For instance, it includes your sales velocity and your historic sales – which gives you no help at all if you’re just starting out. It also includes your conversion rate – that is, the percentage of people who click on your product page and then go on to buy the product.
Continue reading “Higher conversion rates boost your search ranking”
If you have to open your own store or create your own website and delivery service, you’ll have big costs – rental, insurance, and labor. If you’re importing as well, it can take up a lot of time and a lot of effort and cost. That’s why many businesses prefer to use FBA.
Continue reading “Lower fulfillment cost = higher profit”
If you are doing things right, you’re building your brand outside Amazon as well as within the platform. You have a blog, you have a Facebook page, you Tweet, you’re on Instagram. Your branding is consistent and it’s working.
But do you know how your competitors’ brands are positioned? It’s time to take a look.
Continue reading “Check Your Competitors Social Media”
Competitor analysis used to be easy. There were maybe five or six major competitors and you knew who they were.
But now there are literally thousands of sellers joining the Amazon marketplace every day. (That’s right; not every month, or even every week – every single day.) It’s much less easy to keep an eye on them.
Continue reading “Keeping a watch on the competition”
The point of A/B or ‘split’ testing is to identify the most successful content and pricing. It allows you to optimize your listing, using real input from your customer base.
We call it A/B but ‘split’ testing can be used to try out more than just two possibilities. You could try half a dozen.
Continue reading “From A to B of A/B testing”
If you regularly get into a trending market fast, you may have had the same experience a few times of having the market almost to yourself for a while, and then suddenly getting flooded out by lookalike competition.
Continue reading “Sales Trending Down?”
Building your brand outside Amazon is a great way to improve your sales on Amazon! For a start, people who know your brand and like it may search Amazon for your brand name. So they’re not going to see your competitors’ products first.
Continue reading “Building your presence off-Amazon”
Building a brand is not just about adding your logo to a product. A brand is every interaction a customer has with your company from the product to customer service emails.
In this article, we guide you through creating your brand for Amazon FBA or improving an existing brand.
Continue reading “Your Amazon Brand”